The Residential Phone Book Goes the Way of the Dodo Bird
It looks like the telephone companies have finally seen the writing on the wall… or online. The old “reach out and touch someone,” certainly isn’t happening through the whitepages anymore. In the past month alone, New York, Florida and Pennsylvania approved Verizon Communications Inc.’s request to quit distributing residential white pages and regulators are giving […]
Webinar: Social Media Meets SEO
Don’t forget today’s webinar: Social Media Meets SEO The webinar starts at 12 Noon. Here’s a taste of what we’ll be talking about. Agenda Define: SEO and Social Media Industry Trends What do the trends mean to your company? How to leverage SEO & Social Media in tandem. Define How to measure success Q&A Join […]
Where Do You Get Your News?
I participated in a poll today on LinkedIn: Where do you usually get your business news? Before selecting my choice I could have guessed what most people would answer, but I was quite surprised at how clearly lopsided the results were. (Click the image to enlarge) You do have to consider that this is a […]
RockMelt: A New Way to View the Internet
Marc Andreessen, the guy that revolutionized the internet back in the early 90s with Netscape, is backing a new startup browser that changes how you view the net. It brings social media, search and web browsing into one platform, creating a new surfing experience. Check out the demo video! Read more about the browser: Web […]
The Broadcast Industry: Is Their Catalyst Model Drying Up?
The cable industry has one of the best Catalyst Business Models out there. Is it finally drying up? I’ve written about the book Catalyst Code before. It’s about how companies, like Visa, Amazon, Google and cable companies, have tapped into a catalyst model for their businesses and created thriving businesses. The way it works is […]
Right From the Horses Mouth: No One Can Guarantee a #1 Ranking on Google
Ok first, Matt I’m not calling you a horse. But Google.. well, how about we say “right from Google”. Anyway, many people that don’t understand SEO often want a guarantee that they will be ranked #1 before they spend the money. That would be great if we could, but then everyone would be have a […]
Google Makes Local Search More Transparent. A Big Change? Not Really.
Yesterday on the Google’s Public Policy Blog, Google announced that they were moving their settings for local search to a much more prominent place on the left hand panel of the search results page. This is not a huge policy change. Which is even stated in their post: With this new display you’re still getting […]
Seth Godin Talks About Standing Out
Marketing expert Seth Godin explains why strange, outlandish and sometimes even bad ideas get our attention more than boring ones do. Today you can’t market to the masses: “Be remarkable.”
Website Analytics How to: Advanced Segments in Google Analytics
“Not everything that can be measured counts” – Albert Einstein This is a great quote to apply to analyzing website traffic. When using Google Analytics, or any other website analytics tool, it is easy to waste a lot of time measuring and looking at data that really isn’t useful. Great you can see that you […]
Do You Need the Damn it My Mom is on Facebook Filter?
Is your mom getting too involved in your social life? Check out this new app Damn it my mom is on Facebook filter. Watch the video below. Brought you by the folks at Saturday Night Live.
A Story About the Catalyst Code
I read this book sometime ago, but was reminded of it recently when talking with a client. I was reminded of it again today when the same client told me he had taken my advice and read it! He pointed to his desk and said “can’t you see all my notes?” On his desk were […]
The New Information Age and the Rise of the Marketing Technologist
In the last few years technology and the internet has changed the face of marketing from blogs, to videos, to social media platforms. You now have to understand a host of different types of technology to be able to market effectively. Check out this presentation it gives a good overview of the new type of […]