Our founder, Bryan Coe, was recently featured in another podcast where he discussed how to leverage analytics, Google Tag Manager (GTM). The podcast was hosted by our friends over at The Digital Marketing Blueprint. Listen to the podcast Bryan Coe on The Digital Marketing Blueprint Key Takeaways How to leverage analytics Transparency with analytics Leveraging […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~John Wanamaker I’ve used this quote many times. It just really sums up the power of digital marketing and analytics. Just imagine if you knew which half was a waste of time. Think of how powerful your campaigns […]
These acquisitions headline the growing interest in data and more so the need to understand data. The problem is more so the lack of understanding the data.
I know a bit over-dramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless.
They are almost literally drowning in it.
What’s the strategy?
Read more to find out!
Digital Marketing without Analytics is like driving without a steering wheel. You wouldn’t drive down a windy road through the woods without a steering wheel, would you? Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree? Yikes! Why Aren’t You Using […]
A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test. The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.
I just read an article about a Gallup Poll that claimed Facebook and Twitter ads do not influence people to buy. In the post they stated: According to the polling firm’s latest “State of the American Consumer” report, released Monday, just 5% of Americans say social media advertising has a great deal of influence on […]
Cyber Monday isn’t just for consumers! Your business can enjoy the spoils of the day too! We’re offering businesses a free Website Audit today! Why do a website audit? Most companies build their website and forget about them. A website audit will check the health of your website to see if it follows today’s SEO […]
A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure and more, but sometimes it can be […]
Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful. Let’s look at an old favorite. Our […]