All About The Data – Google Buys Looker – Salesforce Buys Tableau

These acquisitions headline the growing interest in data and more so the need to understand data. The problem is more so the lack of understanding the data.

Data Is Worthless to Marketing

I know a bit over-dramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless.
They are almost literally drowning in it.

What’s the strategy?
Read more to find out!

#dataanalytics #digitalmarketing

Digital Marketing w/o Analytics is Like Driving w/o a Steering Wheel

Digital Marketing without Analytics is like driving without a steering wheel. You wouldn’t drive down a windy road through the woods without a steering wheel would you? Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree? Yikes! So why do so […]

A/B Testing – Digital Marketing Term of the Week

A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test.  The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.

4 Steps to Understanding if Facebook & Twitter Ads Really Work for You

I just read an article about a Gallup Poll that claimed Facebook and Twitter ads do not influence people to buy.  In the post they stated: According to the polling firm’s latest “State of the American Consumer” report, released Monday, just 5% of Americans say social media advertising has a great deal of influence on […]

Cyber Monday Deal – Get Your Free Website Audit

Cyber Monday isn’t just for consumers! Your business can enjoy the spoils of the day too! We’re offering businesses a free Website Audit today! Why do a website audit? Most companies build their website and forget about them. A website audit will check the health of your website to see if it follows today’s SEO […]

Why a Regular SEO Audit is Important for Your Website

A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure and more, but sometimes it can be […]

Online Marketing – What’s The Point?

Or better said what’s your goal? What are you trying to achieve with online marketing. Unfortunately too many online marketing campaigns are started with out a clear goal or set of goals in mind. If there are goals in place often they are too vague to be meaningful. Let’s look at an old favorite. Our […]

Marketing Automation: Close The Loop on Marketing and Sales With

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]

Content Marketing: The Evolution of Online Marketing

We are at another turning point for online marketing. In the past year Google has reaffirmed the old mantra “Content is King” by updated their algorithm to penalize sites that were using SEO trickery to gain higher placement in search results. Think Panda and Penguin Updates. The advice coming out of the Googleplex has been […]