How to Set Up Google Analytics on Your Website

Last time we looked at your Current Online Presence and discussed some basic questions. Do you have a website? Do you or your organization have full control this site? Do you have access or do you have someone that can quickly update your website? Do you currently track what happens on your site? (i.e. Google […]

Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing

This is the second post in our series “Killer Online Marketing for 2013” Want to the whole series to be delivered straight to your inbox? Sign up for the free series Killer Online Marketing for 2013! Many of you have probably heard the popular mantra, “Ready, Fire, Aim.” This is often adopted to keep people […]

Killer Online Marketing for 2013

So your New Year’s Resolution was to have a killer online marketing plan for 2013… Now what? Great online marketing doesn’t happen by accident. You need to have a plan. There also isn’t a one size fits all solution that can be copied. Over the next few months we will help you achieve your goal […]

Black Friday Mobile Sales Up 128% – Is Your Site Mobile Optimized?

According to a study by Branding Brand mobile,  in 2012 sales saw an increase of 128% on Black Friday compared to 2011. This shows that mobile is definitely here to stay.  This number isn’t about mobile visits, but sales, so these stats could have a direct effect on your bottom line.  The study only looks at […]

5 Changes to Google Analytics You Need to Know Now

I’m typically not a big fan of infographics, but thought this one was quite good. Brian Clifton Author of Advanced Web Metrics with Google Analytics shared this over the weekend. There are several changes coming to Google Analytics that are going to be pretty important. You’ll find 5 of them below.  

Does Search Traffic Show a Decline in the Power of TV Commercials

I’ve been working on an SEO project for a client that has a variety of websites. One aspect the project entails going through multiple sites and making sure they are following onsite SEO best practices. Keywords include product names, brand names as well as other related phrases. Many of the sites have a page of […]

A Holistic Approach to Web Development, SEO, Social Media

The Protocall Group Selects Blackbird e-Solutions for website development We are proud to announce that one of our oldest and best clients has chosen Blackbird e-Solutions for their website development as they re-brand from Protocall Staffing to The Protocall Group. The project was initiated earlier this spring because their current website, developed in 2007, is […]

Google Webmaster Tools Adds Search Query Alerts

If you already use Google Webmaster Tools (If not, you should be!), then you’ve probably seen the Search Queries Feature, but Google has now added alerts for Search Queries data. So now you can be notified when something changes with the search queries where your site is showing. The Search Queries feature gives insight into […]

How to Use Google Analytics to Maximize Effectiveness in AdWords

Often times clients fall for the expectation that use AdWords can be set up and forgotten and the dollars will roll in with very minimal engagement on their part. If you’ve spent any time running an AdWords campaign, you probably understand that this is typically not the case. In many cases bidding for the 1st […]

Very Sneaky of You Google – Google Hides Old Version of Analytics in Footer

If you haven’t weened yourself off of the old version of Google Analytics, you may have logged into and to your horror discovered there is no longer a link to the old version on the header. Instead of the tear it off quick like a band-aid approach Google is trying the slow smoker’s patch version. […]