Black Friday Mobile Sales Up 128% – Is Your Site Mobile Optimized?
According to a study by Branding Brand mobile, in 2012 sales saw an increase of 128% on Black Friday compared to 2011. This shows that mobile is definitely here to stay. This number isn’t about mobile visits, but sales, so these stats could have a direct effect on your bottom line. The study only looks at […]
Does Search Traffic Show a Decline in the Power of TV Commercials
I’ve been working on an SEO project for a client that has a variety of websites. One aspect the project entails going through multiple sites and making sure they are following onsite SEO best practices. Keywords include product names, brand names as well as other related phrases. Many of the sites have a page of […]
A Holistic Approach to Web Development, SEO, Social Media
The Protocall Group Selects Blackbird e-Solutions for website development We are proud to announce that one of our oldest and best clients has chosen Blackbird e-Solutions for their website development as they re-brand from Protocall Staffing to The Protocall Group. The project was initiated earlier this spring because their current website, developed in 2007, is […]
Google Webmaster Tools Adds Search Query Alerts
If you already use Google Webmaster Tools (If not, you should be!), then you’ve probably seen the Search Queries Feature, but Google has now added alerts for Search Queries data. So now you can be notified when something changes with the search queries where your site is showing. The Search Queries feature gives insight into […]
How to Use Google Analytics to Maximize Effectiveness in AdWords
Often times clients fall for the expectation that use AdWords can be set up and forgotten and the dollars will roll in with very minimal engagement on their part. If you’ve spent any time running an AdWords campaign, you probably understand that this is typically not the case. In many cases bidding for the 1st […]
Very Sneaky of You Google – Google Hides Old Version of Analytics in Footer
If you haven’t weened yourself off of the old version of Google Analytics, you may have logged into and to your horror discovered there is no longer a link to the old version on the header. Instead of the tear it off quick like a band-aid approach Google is trying the slow smoker’s patch version. […]
Is Google Walling Out the Rest of the Internet to Make Their Search Better?
In the last few months we’ve seen a number of changes released by the search powerhouse Google. The updates are coming at a fast and furious pace. Today’s addition as well as one of their previous changes have been doing more than raise a few eyebrows. There is sure to be more talk about anti-trust […]
R.I.P. Google Analytics
I saw this ad on Facebook today and I have two questions. Are you backed by a billion dollar company? Are you free? I’m guessing the answer to both those questions is “no.” So, I’m pretty sure I’m not going to click…. sorry. Need help with Google Analytics? We can help! Click for more: Website […]
Hootsuite Adds Social Analytics
Are you a Hootsuite user? If you are, you’ll be excited to hear that they have now added Social Analytics to their services. You can access the new tool from the dashboard. You can now track Facebook Insights, Twitter account growth, visitor traffic, track keywords and more. Check out the video to see it in […]
Website Analytics How to: Advanced Segments in Google Analytics
“Not everything that can be measured counts” – Albert Einstein This is a great quote to apply to analyzing website traffic. When using Google Analytics, or any other website analytics tool, it is easy to waste a lot of time measuring and looking at data that really isn’t useful. Great you can see that you […]
Web Analytics – It’s all About the Context
When you are analyzing the data you get from your website analytics software it really is all about the context. If you look at any number by itself that gets spit out, you have no way of knowing if it is good or bad. All too often clients ask me questions about the data that […]
5 Reasons Why You Should Be Using Website Analytics
This list only scratches the surface of what is possible with website analytics. If you don’t have analytics on your site now, getting it set up should be a top priority.