Why I’m Heading to Soccerex Miami, and Why It Matters for the Future of U.S. Soccer

Soccerex Miami

The soccer world is converging on Miami this November for Soccerex Miami, one of the most influential gatherings in the global game. From startups reshaping player development to established brands fueling fan culture, Soccerex is where the future of the sport takes shape. And I’ll be there representing Blackbird e-Solutions, LLC. For me, this isn’t […]

Most Soccer Clubs Don’t Have a Growth Engine: Here’s Why

Most soccer clubs don't have a growth engine. Here's why

Walk onto almost any youth soccer field in America and you’ll see something striking: passionate kids, dedicated parents, and volunteer coaches giving their all. What you won’t see is a true growth engine behind the club that keeps participation steady, revenue healthy, and volunteers engaged year after year. Despite soccer being the fastest-growing youth sport […]

The 3 Types of Soccer Businesses That Scale (and How to Grow Them)

the 3 soccer businesses that scale

The soccer industry is not just booming, it’s on the verge of a monumental growth. With over 14 million players in the U.S. alone and global soccer apparel sales projected to nearly double to $54.8 billion by 2034, the opportunities for scalable soccer businesses are not just enormous, they’re exhilarating. But not every soccer business […]

In-Depth Analysis of the U.S. Soccer Industry

marketing teaming up with soccer gear company

In-Depth Analysis of the U.S. Soccer Industry (Excluding Pro Teams & Leagues) Discover what’s really driving soccer off the pro pitch in 2025. Our In-Depth Analysis of the U.S. Soccer Industry (Excluding Pro Teams & Leagues) dives into trends, consumer sentiment, and untapped growth opportunities across apparel, equipment, coaching technology, and more. Ready to level […]

We’re Building a Portfolio in the Soccer Industry

Blackbird e-Solutions LLC Soccer Marketing Logo

I’ve been quietly building a portfolio in the soccer industry, and I’m building a portfolio, not just because I love the game or because it’s a beautiful game, but because the industry’s broken in a lot of ways that people aren’t able to fix. I’ve been playing since I was a kid. I still play. […]

Thinking About Migrating Your Exact Match Domain Site?

SEO for site/domain migration

Feeling Held Back By Your Exact Match Domain? Do you want to expand your product offering but feel held back by your exact match domain? If you are just trying out something new, it doesn’t make sense to risk your current site and rankings. It would be better to experiment with the new products on […]

Email marketing Tip – Have You Been Struggling to Start a Newsletter?

people collaborating digital marketing services

Here’s a quick marketing tip.   I’ve had the same problem with companies I’ve run.  You want to do a newsletter, you want to start with email,  but you know, you’re racking your brain trying to figure out what should I write about, what should I put in this email, or how can I do that […]

SEO is DEAD! Spoiler.. Maybe Not

seo is dead - skeleton hands on keyboard

SEO is Dead! Of course it isn’t, but I got your attention, right? We’ve been hearing that cry, well, for as long as SEO has really been a thing. For those of you who don’t know what SEO is, it means search engine optimization. So essentially, what can you do to help your website show […]

Beware of Oversimplified Paid Search Advice

3pl for paid search keywords

I recently had a client in the fulfillment niche that shared a post from one of his contacts on LinkedIn. The post was advice for Paid Search for 3PLs. (In case you don’t know 3PL stands for Third Party Logistics). The advice the connection gave was overly simplified and a bit misleading. I’m going to […]

Does OpenAI Really Work?

ai vs human content - does openai really work?

Everyone is talking about OpenAI. And many people have been saying that it will (and other AI platforms) will replace content creation and content sites. Testing OpenAI’s Ability to Write Helpful Content So this morning, I decided to give it a try for writing content related to soccer. From what I can see, it still […]

Think About The People That Don’t Know You Exist

Online persona example

I recently had a client tell us that, “99% of people looking for their service already know what they want to we don’t need to put much copy on our product pages. They already know what it is.”  Things like this always make me raise an eyebrow. Maybe 99% of the people that buy from […]

We’ve Acquired TopCleats.com

topcleas.com logo

I’m happy to announce that last week we completed a deal that allowed us to acquire the site Topcleats.com. Actually, the acquisition falls under our sister company Blackbird e-Ventures but Blackbird e-Solutions will be the operator of the site. This is an exciting shift in our business model. From the classic agency model of $$ […]