Image ALT Tags – Digital Marketing Term of the Week

alt tags used to identify images on a website

Image ALT Tags Or ALTernative Text Tags are HTML Tags that describe an image on a website. Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images. If a browser is unable to display an image for any reason […]

Blog – Online Marketing Term of the Week

Definition of Blog

Blog noun: A website or web page where an individual or individuals record opinions, updates, news and other timely information. verb: To add new material, news updates and/or other information to a webpage or blog.  

Black Hat SEO – Online Marketing Term of the Week

black hat seo

Black Hat SEO The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. Anytime you are doing anything to try to trick the search engines to rank your site. […]

White Hat SEO – Online Marketing Term of the Week

white hat seo

White Hat SEO The use of accepted SEO practices in order to get higher rankings, more traffic, etc. With the evolution of search engines this come to mean focusing more on the content and understanding why people search rather then focusing on the search engines.

SEO – Online Marketing Term of the Week

SEO - Search Engine Optimization

SEO Search Engine Optimization. The act of modifying a web site to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. A process of helping people and companies get found online

Search Engine – Online Marketing Term of the Week

search engines google yahoo bing

Search Engine A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. Search Engine examples: Google, Yahoo, Bing

Meta Tags – Online Marketing Term of the Week

meta tag example

Meta Tags Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page’s description and keyword listing. Meta tags should be unique, keyword rich and enticing to potential visitors.

Landing Page – Online Marketing Term of the Week

Landing Page A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website. Use offsite marketing tools (paid search, social marketing, email marketing) to drive traffic to your product or services specific landing pages. Use landing pages to capture leads.

Conversion – Online Marketing Term of the Week

online marketin conversion funnel

Conversion Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, downloading a white paper, etc. Conversions can be different depending on the goal of your marketing campaigns. Use conversions to measure if the value and success of your online marketing.