SEM Search Engine Marketing – Digital Marketing Term of the Week

SEM – Search Engine Marketing is the technique of online marketing through natural or organic search engine results and paid search advertising placement. The purpose of SEM is to gain visibility and increase traffic referrals from search engines: paid and/or organic. SEM is often confused to be only Paid Search/PPC or SEO, however, it is […]

Backlinks – Digital Marketing Term of the Week

A Backlink (plural Backlinks) is an incoming link or hyperlink from a one web page to another page on a different website. When someone links to your site from their site Types of backlinks: Follow: This is a link that uses a tag that says “Follow this link to the page it links to.” These […]

Tracking Pixel – Digital Marketing Term of the Week

Tracking Pixel A tracking pixel (also called a marketing pixel or pixel tag) is an HTML or Javascript code snippet that is added to a website that loads an invisible image when someone visits a website or opens an email. Typically used to track website or email activity include the following: Operating system Device type […]

Broad Match Keyword – Digital Marketing Term of the Week

Broad Match Keyword A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match. Example: The broad match keyword: staffing marketing would trigger an ad if a […]

Algorithm – Digital Marketing Term of the Week

Algorithm A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.

A/B Testing – Digital Marketing Term of the Week

A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test.  The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.

Image ALT Tags – Digital Marketing Term of the Week

Image ALT Tags Or ALTernative Text Tags are HTML Tags that describe an image on a website. Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images. If a browser is unable to display an image for any reason […]

Blog – Online Marketing Term of the Week

Blog noun: A website or web page where an individual or individuals record opinions, updates, news and other timely information. verb: To add new material, news updates and/or other information to a webpage or blog.  

Black Hat SEO – Online Marketing Term of the Week

Black Hat SEO The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. Anytime you are doing anything to try to trick the search engines to rank your site. […]

White Hat SEO – Online Marketing Term of the Week

White Hat SEO The use of accepted SEO practices in order to get higher rankings, more traffic, etc. With the evolution of search engines this come to mean focusing more on the content and understanding why people search rather then focusing on the search engines.