SEO is a Strategy NOT a Tactic: Part 3 in a 3 Part Series
This is the third installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads (Imforza) For any content that you put online, it is critical that it is optimized. Otherwise, you end […]
SEO is a Strategy NOT a Tactic: Part 1 in a 3 Part Series
Search Engine Optimization (SEO) is often thought of as a strangely mystical practice that many people, including marketers, don’t understand. It then becomes an afterthought. The thing is though it is just a strategy that starts with the question, “what are people searching for online?” Keyword research is instrumental in answering this question. It can […]
Resist Putting Your Digital Ads on Cruise Control
Everyone gets busy and one of the great things about technology is that it can automate a lot of things. Here are some great examples of automation: The Nest thermostat. Home automation, setting up your lights to automatically come on at night or when you are away. Making your morning coffee. I need this one! […]
SEO and Web Design – Plan for a Ongoing Updates
I’ve written about this before (read Building a Website & Getting it Found Online is Not a “Once & Done” Tactic), but unfortunately many people still believe if they build and optimize a website once their site will be #1 in Search. Sadly this is rarely if ever the case with SEO and Web Design. You could […]
“Don’t forget About the Body” When it Comes to Website Optimization
Straight from the disembodied head of Matt Cutts… “Don’t forget the body” when you optimize your website. Each page of a website is made of at least 3 main parts. The Head: This is where links for style information, scripts and meta tags (Title, Description) are found. The code in the Head is not directly […]
Building a Website & Getting it Found Online is Not a “Once & Done” Tactic
I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]
Which Marketing Channel Will Give You the Best Results? [Infographic]
This is a very interesting study performed by Conductor. We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]
Ever Wonder How Google Really Works?
Google seems to have a magical way of finding things online. I mean you just type something into Google and “boom!”, there’s your answer. Well, they actually have a process. Our friends over at QuickSprout created a great infographic that explains how Google really works in simple terms. Check it out! Courtesy of: Quick Sprout
Internet Marketers Did Not Invent Content Marketing
Did you know content marketing is not a new concept? In 1900 Michelin created the Michelin Guide. This is an actual book of content that was used to inform and educate customers. They created a value to customers and potential customers, which in turn created trust. The books included ways to maintain your car as […]
A Little Weekend Fun, An SEO Expert Walks Into a Bar…
An SEO expert walks into a bar, bars, pubs, Irish pub, watering hole, tavern, place to buy beer, beer, alcohol, wine…
Marketing Automation: Close The Loop on Marketing and Sales With
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]
Getting Into Holiday Campaigns – Google Style #GooglePartnersPumpkins
Google sent us a pumpkin today. Time to get our holiday campaign creative on! Thanks Google Partners! Are your online marketing campaigns ready for the holidays?
