Full Screen Ads? Bad, Bad Idea!

We work with our clients to help them get found online. That often means using paid search or media to get their message out. These avenues work very well and are great way to track who’s seeing your ads and the ROI (return on investment). We’ve seen many different ways that advertising platforms have tried to grab […]

How to Use Google Analytics to Maximize Effectiveness in AdWords

Often times clients fall for the expectation that use AdWords can be set up and forgotten and the dollars will roll in with very minimal engagement on their part. If you’ve spent any time running an AdWords campaign, you probably understand that this is typically not the case. In many cases bidding for the 1st […]

Microsoft Advertising Takes Aim at AdWords – Adds adCenter Training Hub

Microsoft has taken another step to try to compete with Google Adwords. They’ve added a free training hub where paid search professionals can hone their skills and learn about the latest updates to the Microsoft Search Alliance adCenter. One cool thing about it is if you register and sign in with your Windows Live ID […]

The New Google. Does “Don’t be Evil” Still Apply? – Part 1

In the last few months since Larry Page has taken the helm as CEO at Google he has been making a lot of changes to their services. They’ve been changing the look and feel of their various properties, even changing the functionality of their search pages. Larry has even said the company would “put more […]

Google Adwords and Trademarks – 5 Things You Didn’t Know

I recently had the experience of dealing with Google Adword’s trademark team for a Pharmacy Industry client. It turns out that after a long time of running the same ads using the client’s trademarked name, something set off the alarms for Google and the ads were disapproved. This was the strangest part for me. Why, […]

89% of Paid Search Traffic is Not Replaced by Organic Search

A Google Study Says: 89% of Traffic Generated by Search Ads is Not Replaced by Organic Search: Um isn’t that obvious?? I just read a post by Avinash Kaushik over on Google+ (Yep I’m on Google+ as well: Bryan Coe), about the use of PPC versus Organic Search. He was specifically talking about a study […]

A Story About the Catalyst Code

I read this book sometime ago, but was reminded of it recently when talking with a client. I was reminded of it again today when the same client told me he had taken my advice and read it! He pointed to his desk and said “can’t you see all my notes?” On his desk were […]

SEO Tip: Always Use Unique Titles for Each Page on Your Website

So often I come across websites that use the same page title for all their pages. This is usually either the fault of a lazy designer or someone that just doesn’t understand the importance of unique page titles. Without unique titles the search engine spiders that crawl your website will have less of a chance […]