Beware of Oversimplified Paid Search Advice
I recently had a client in the fulfillment niche that shared a post from one of his contacts on LinkedIn. The post was advice for Paid Search for 3PLs. (In case you don’t know 3PL stands for Third Party Logistics). The advice the connection gave was overly simplified and a bit misleading. I’m going to […]
Google Offers Google Ads Credits to Small Businesses
With the COVID-19 news, We Wanted to Give You Some Good News. Google is providing $340 million in Google Ads credits to small businesses, although it isn’t clear yet how much each company will get. Also, while this is not immediate relief, it will help ease the costs marketing this year. You can learn more […]
How To Turn On Call Tracking in Google Ads
Something Strange Happened With Google Ads Call Tracking Recently. Call tracking and Click to Call ads are a great way to reach potential customers quickly. Especially on mobile devices. They have an opportunity to click right on the ad and call your business, which means there is very little friction. We’ve been using call tracking […]
How to Improve Google Ads Quality Score
I’m often asked things like the following about Quality Score in Google Ads. Can you SEO our landing page so it improves the quality score in Google Ads? We optimized our site, so why isn’t our quality score better? SEO Does Not Fix Quality Scores While optimizing a page for organic search can have the […]
Resist Putting Your Digital Ads on Cruise Control
Everyone gets busy and one of the great things about technology is that it can automate a lot of things. Here are some great examples of automation: The Nest thermostat. Home automation, setting up your lights to automatically come on at night or when you are away. Making your morning coffee. I need this one! […]
Which Marketing Channel Will Give You the Best Results? [Infographic]
This is a very interesting study performed by Conductor. We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]
Marketing Automation: Close The Loop on Marketing and Sales With
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]
AdWords Vouchers: Get $100 for Free!
We just received a bunch of Google AdWords Vouchers in a Pizza Box, and we’d like share them with you! Get Your Free $100 When You Sign Up for a Paid Search Plan Get $100 free when you sign up for Paid Search with us. Paid Search is a great way to get qualified visitors […]
AdWords Tip: Adwords Account Limitations
We often have clients ask what the limits are to AdWords. It usually happens with larger companies or e-commerce sites that have lot’s of products. They start adding keyword, campaigns, adgoup or ads and they start to worry they will run out of space. The truth is, most advertisers will never even come close to […]
Google Trends Not Reporting Data for Wyoming
Here’s a strange tidbit of information. It doesn’t appear that Google Trends is reporting an data from the US State of Wyoming. I noticed it today when I was doing keyword research for an SEO project that I’m working on for a client. I even tested the keyword “dog. ” This still showed no searches […]
Full Screen Ads? Bad, Bad Idea!
We work with our clients to help them get found online. That often means using paid search or media to get their message out. These avenues work very well and are great way to track who’s seeing your ads and the ROI (return on investment). We’ve seen many different ways that advertising platforms have tried to grab […]
How to Use Google Analytics to Maximize Effectiveness in AdWords
Often times clients fall for the expectation that use AdWords can be set up and forgotten and the dollars will roll in with very minimal engagement on their part. If you’ve spent any time running an AdWords campaign, you probably understand that this is typically not the case. In many cases bidding for the 1st […]