Data Is Worthless to Marketing
I know a bit over-dramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless.
They are almost literally drowning in it.
What’s the strategy?
Read more to find out!
#dataanalytics #digitalmarketing
Building a Website & Getting it Found Online is Not a “Once & Done” Tactic
I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]
How to Follow Through on Your Digital Marketing New Year’s Resolutions
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5 Steps to a Successful Online Marketing Program
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Internet Marketers Did Not Invent Content Marketing
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How Well Do You Know Your Brand?
I came across this image today of an advertising campaign from Jeep. It’s very simple, but brilliant! When you see the simple box, never on a flat surface (which is the key to the campaign), with a P and Jeep written inside, what comes to mind? Maybe: The idea that Jeeps are so rugged that […]
Be Extraordinary
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How to Set Up Google Analytics on Your Website
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Full Screen Ads? Bad, Bad Idea!
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Does Search Traffic Show a Decline in the Power of TV Commercials
I’ve been working on an SEO project for a client that has a variety of websites. One aspect the project entails going through multiple sites and making sure they are following onsite SEO best practices. Keywords include product names, brand names as well as other related phrases. Many of the sites have a page of […]
Elaborate Tools Are Great, But It’s The Skills That Make Us Pros
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