Facebook Lookalike Audiences, What Good Are They?

facebook lookalike audiences

Facebook Ads are a very powerful way to reach your prospective customers online. With Facebook’s targeting, you can get very granular about specifically who you are trying to reach. You can target people’s interests, what types of things they like on Facebook, their activities online and much more. This technique can create very narrow niches […]

How Staffing Agencies Can Leverage Facebook Graph Search for Recruiting

facebook graph search

Last February I wrote a piece about Facebook’s, then new, Graph Search (Clarifying Facebook Graph Search). The post centered on how Graph Search worked and what digital marketers need to do to take advantage of it. “Think 6 degrees of separation. Graph Search is Facebook’s attempt to really use their platform to find information.” Today […]

The World Has Gone #Hashtag Crazy – Justin Timberlake Video

#Hashtag with Jimmy Fallon & Justin Timberlake

It seems these days everyone is jumping on the #Hashtag bandwagon. The phenomenon was started by Twitter users. Essentially it started as a tag on a post to signify what the post was about. This created a way to tag your post so it would come up in search even though you didn’t explicitly mention […]

Facebook Honors MySpace, Adds Mood To Posts

Out with the old, in with… no wait how does that goo? If you don’t have something new, use something old?? Anyway, Facebook has added a throw back to the MySpace mood. You remember MySpace right. “Bryan is feeling happy.. is feeling sad …feeling bored….” —- Actually there’s a bit more to it too. You […]

Ready or Not Here They Come – Facebook Pages Get Timeline on March 30, 2012

You’ve probably seen or heard about timeline on Facebook’s personal profiles. As Facebook adapts to compete with  competitors such as the newest social media sweetheart Pinterest, they are now rolling out Timeline to pages as well. The change will officially happen on March 20, 2012, however you can also test it now. There are quite […]

Is Google Walling Out the Rest of the Internet to Make Their Search Better?

In the last few months we’ve seen a number of changes released by the search powerhouse Google. The updates are coming at a fast and furious pace. Today’s addition as well as one of their previous changes have been doing more than raise a few eyebrows. There is sure to be more talk about anti-trust […]

Facebook Thinks I Should Subscribe to MySpace?

Ok, not really MySpace, but one of the creators of MySpace; Tom Anderson. With Facebook’s new subscribe feature You can subscribe to people’s updates without being friends. This is a clear reaction to Twitter and Google+. So not only does Facebook serve up friend suggestions, but now who you should subscribe to. You can control […]

Facebook Updates Privacy Controls: Streamlines Inline Privacy Control

“New: Control privacy inline – when you post or after.” With Google’s new Google+ network Facebook has been forced to look at their privacy setting and tools again. Their reaction has been to update how you can control your privacy settings. Below is a quick pictorial tour of how the new tool works.   Who […]

Does Your Company Need a Social Networking Policy?

Social Media in the Workplace Do You Need a Social Networking Policy by Jeannine Hohman, HR Strategist, TriStarr Staffing Today’s employers are faced with many challenges, including managing a multi-generational workforce. Employees come from many backgrounds, cultures and the generations may span between World War II (born before 1940) and Baby Boomer (born 1941 – […]

A Scathing Article About Apple, Google and EBay – But is it Wrong?

I just read an article over on the Forbes.com site titled: Why Apple, Google And EBay Will Slash And Burn Investors. At first glance you might think it is just a bit of sensationalism intended to get pageviews. OK, maybe the title is, but then again you need a good title to get people interested.  […]