How Staffing Agencies Can Leverage Facebook Graph Search for Recruiting

Last February I wrote a piece about Facebook’s, then new, Graph Search (Clarifying Facebook Graph Search). The post centered on how Graph Search worked and what digital marketers need to do to take advantage of it. “Think 6 degrees of separation. Graph Search is Facebook’s attempt to really use their platform to find information.” Today […]

4 Steps to Understanding if Facebook & Twitter Ads Really Work for You

I just read an article about a Gallup Poll that claimed Facebook and Twitter ads do not influence people to buy.  In the post they stated: According to the polling firm’s latest “State of the American Consumer” report, released Monday, just 5% of Americans say social media advertising has a great deal of influence on […]

The World Has Gone #Hashtag Crazy – Justin Timberlake Video

It seems these days everyone is jumping on the #Hashtag bandwagon. The phenomenon was started by Twitter users. Essentially it started as a tag on a post to signify what the post was about. This created a way to tag your post so it would come up in search even though you didn’t explicitly mention […]

Facebook Honors MySpace, Adds Mood To Posts

Out with the old, in with… no wait how does that goo? If you don’t have something new, use something old?? Anyway, Facebook has added a throw back to the MySpace mood. You remember MySpace right. “Bryan is feeling happy.. is feeling sad …feeling bored….” —- Actually there’s a bit more to it too. You […]

LinkedIn Skill Endorsements – Are You Providing Value or Gaming The System?

Some time ago LinkedIn added “Skill Endorsements” to their profiles. This is a way for others to validate you for your skills. Or perhaps it can be taken as a vote of confidence. I think this is a great idea. However if you were waiting for it, here comes the “but.” It seems with every […]

Clarifying Facebook Graph Search

With all the talk this week about Facebook Graph Search I decided to break from the Killer Marketing for 2013 series to talk a bit about this new search tool. Although understanding Graph Search will certainly play a part of your success in 2013, so maybe it is not that big of a break after […]

Ready or Not Here They Come – Facebook Pages Get Timeline on March 30, 2012

You’ve probably seen or heard about timeline on Facebook’s personal profiles. As Facebook adapts to compete with  competitors such as the newest social media sweetheart Pinterest, they are now rolling out Timeline to pages as well. The change will officially happen on March 20, 2012, however you can also test it now. There are quite […]

Is Google Walling Out the Rest of the Internet to Make Their Search Better?

In the last few months we’ve seen a number of changes released by the search powerhouse Google. The updates are coming at a fast and furious pace. Today’s addition as well as one of their previous changes have been doing more than raise a few eyebrows. There is sure to be more talk about anti-trust […]

The Internet in 60 Seconds

60 seconds may not seem like much time at all, but look at what happens online every 60 seconds.

Facebook Thinks I Should Subscribe to MySpace?

Ok, not really MySpace, but one of the creators of MySpace; Tom Anderson. With Facebook’s new subscribe feature You can subscribe to people’s updates without being friends. This is a clear reaction to Twitter and Google+. So not only does Facebook serve up friend suggestions, but now who you should subscribe to. You can control […]