“Don’t forget About the Body” When it Comes to Website Optimization

Straight from the disembodied head of Matt Cutts… “Don’t forget the body” when you optimize your website.

Each page of a website is made of at least 3 main parts.

  • The Head: This is where links for style information, scripts and meta tags (Title, Description) are found.  The code in the Head is not directly visible when someone visits your page.
  • The Body:  This is where the main visible portion of your page is. So, what visitors see when the view your site. The main body copy, images, etc.
  • The Footer: This also has contains elements that are visible to visitors, but it can also contain scripts and other code.

When it comes to website optimization, one aspect of optimizing is to make sure that the Title and Description meta tags are unique and include keywords relevant to what the page is about (pay no attention to the “Keywords:” meta tag. The search engines don’t, so why should you?). Many people get caught up in thinking this is all that matters and think if the put a bunch of keywords in the Head and meta tags, they will rank high for those keywords. Sadly though if the body content does not include the keywords, they likely will never rank well!

Google continues to improve and is trying to make their search results better. They are looking at the content on websites and what the site is about. Without keywords and content in the body of your pages it will be very difficult for Google to understand what your site is about.

So, listen to Matt’s head, and don’t forget about the body.

 

“Buy a Link Now” and What Will You Get?

Today I notice on the bottom of the Reuters site there are ads that are served by Marchex. After there ads their a link that says, “Buy a Link Now.” As an SEO this made me cringe a little.

(Click image to Enlarge)buy a link now

The reason this bothers me is because clearly Google does not want people to sell links. This practice has long fallen under the grey or more so black hat approach to SEO. Coming out and saying “buy a link now” instead of “buy an ad now”, seems to be blatantly saying, “Hey Google look at us, we’re selling links.”

Interestingly enough Matt Cutts posted a video today explaining what happens if they discover you are buying or selling links. Short answer your site will be penalized, but watch the video to see the full answer.

12 Days of Googlemas

Good thing the folks at Google do search better than they sing! Haha

Lyrics:
On the 12th day of Googlemas my Googlebot gave to me…

12 optimized titles,
11 local listings,
10 Sitemaps submitted,
9 bloggers linking,
8 sitelinks showing,
7 Google trends,
6 social signals,
5 followed links,
4 404s fixed,
3 301s,
2 indented listings,
and a first place organic ranking.

Will SEO Be Around in 5 Years? Matt Cutts Says “Yes”

With the new launch of Google Instant there’s been a lot of talk about how it is going to kill SEO, or the need and ability for SEO professionals to effectively optimize websites so that they rank in Google’s SERPS (search engine results). Some people are going as far to say it is an SEO killer. I don’t agree. Just because people may adapt how they search because they are shown results in real-time as they type doesn’t mean that Google is changing their algorithm or that creating good content using keywords that correctly represent what your site/page is no longer relevant. Google will still evaluate your content with it’s algorithm and rank it as it has done before. And guess what I’m not alone, Matt Cutts of Google agrees. Check out the following video to see what he has to say.

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Even Google Isn’t Perfect at SEO. Just Ask Matt Cutts

At the SMX West search conference Matt Cutts spoke about an SEO audit it did on itself. It’s quite interesting to see what they themselves have messed up. It means there is still hope for the rest of us! Haha