I was doing some SEO research today when I started thinking about the state of the SEO Industry. With social media becoming more popular and the merging of social media and SEO, what were people searching on when they want to bring more traffic to their site. Using Google Insights for Search I did a quick test. I compared three terms: SEO , search engine optimization, social media.
I wasn’t surprised by the climb in interest for social media. Mid 2008 is when it really started to explode. What I did find interesting is the trend between SEO and search engine optimization. Back in 2004 both terms were searched on about the same amount. However, in the end of 2004 and 2005 search engine optimization dropped off and SEO continued to climb.
The question is does this mean that more people understand that SEO means search engine optimization and therefor search for SEO or is it just that SEO is a buzz word that has really hit the mainstream. What do you think?
