Top 2 Digital Marketing Trends to Watch in 2020
The new year always comes with new things. This year we decided to put together a short list, a very short list, of some of the most important digital marketing trends for 2020. So here goes! 1. Digital Intelligence We’ve done a lot of talking about “the digital transformation” in 2019. This is only going […]
Conversion Rate – Digital Marketing Term of the Week
Conversion Rate is the total number of actions taken (I.e. a form fill, download, newsletter signup, a purchase, etc.) on your website as compared to the total number of visits By developing a deep understanding of your conversion rate and what a conversion really means to you, you can build a better digital marketing strategy. […]
Are Headings Important for SEO? How to Use Heading Correctly for SEO.
Should you be using SEO headings such as H1, H2, H3? The short answer is yes, but Google (John Mueller) recently downplayed their importance for SEO.
Sessions (Visits) – Digital Marketing Term of the Week
Sessions (also called Visits) are the number of times someone visits your site or app. An individual visitor can have multiple sessions/visits. Used in digital analytics. If a visitor comes to the site but then is inactive for 30 minutes the session/visit will automatically end. If they then click on something after the 30 minute […]