Do Business Like a Shark – Outsource Company Weaknesses Focus on Strengths
I just read a post from one of our clients, TriStarr Staffing: Like A Shark – Focus On Your Companies Strengths – Outsource Your Weaknesses In his post Scott explains how sharks outsource their weaknesses so they can focus on what they are good at, hunting. A shark “outsources” its weaknesses: keeping itself clean, and protecting […]
Content Marketing: The Evolution of Online Marketing
We are at another turning point for online marketing. In the past year Google has reaffirmed the old mantra “Content is King” by updated their algorithm to penalize sites that were using SEO trickery to gain higher placement in search results. Think Panda and Penguin Updates. The advice coming out of the Googleplex has been […]
Be Extraordinary
In today’s fast paced world it isn’t enough to be ordinary. People aren’t responding to the old ways of marketing. Whether you’re marketing yourself or a million dollar company, don’t be ordinary… Be Extraordinary.
Mercedes Ad – Great Use of Double Take Photography
This is a great use of double take photography. The Mercedes Benz advertisement: A car that always looks fast. Even when it’s parked!
AdWords Vouchers: Get $100 for Free!
We just received a bunch of Google AdWords Vouchers in a Pizza Box, and we’d like share them with you! Get Your Free $100 When You Sign Up for a Paid Search Plan Get $100 free when you sign up for Paid Search with us. Paid Search is a great way to get qualified visitors […]
How To Find Your Target Audience Online
This is the latest post in the series Killer Online Marketing for 2013 One of the things you need to understand early on in your online marketing plan is where your target audience hangs out online. This can vary from industry to industry. Maybe you’re selling to teens, retirees, businesses in the manufacturing industry, […]
Facebook Honors MySpace, Adds Mood To Posts
Out with the old, in with… no wait how does that goo? If you don’t have something new, use something old?? Anyway, Facebook has added a throw back to the MySpace mood. You remember MySpace right. “Bryan is feeling happy.. is feeling sad …feeling bored….” —- Actually there’s a bit more to it too. You […]
“Buy a Link Now” and What Will You Get?
Today I notice on the bottom of the Reuters site there are ads that are served by Marchex. After there ads their a link that says, “Buy a Link Now.” As an SEO this made me cringe a little. (Click image to Enlarge) The reason this bothers me is because clearly Google does not want […]
LinkedIn Skill Endorsements – Are You Providing Value or Gaming The System?
Some time ago LinkedIn added “Skill Endorsements” to their profiles. This is a way for others to validate you for your skills. Or perhaps it can be taken as a vote of confidence. I think this is a great idea. However if you were waiting for it, here comes the “but.” It seems with every […]
Onsite SEO – Best practices. What You Don’t Know Could Hurt You
In our post, Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control of the site? Do you have access or do you […]
Our Website Should Work as Hard as Our Sales People
We hear this often from clients and prospects. The problem is many companies believe if they build a site it will sell by itself. Unfortunately this is rarely true. Yes, websites can replace salespeople and I’ve definitely seen this happen, but it doesn’t just happen on its own. Building a website then forgetting about it […]
Papa John’s PR Firm Engages in Brand Management
Revolutionary, right?? I just read an post on PR News where they claimed that because Papa John’s PR Firm was empowering bloggers by calling them out on their mistakes. The story goes that the PR firm is contacting bloggers that apparently misquoted the companies founder and asking them to correct the error. This isn’t something […]