Do Business Like a Shark – Outsource Company Weaknesses Focus on Strengths

outsource like a shark

I just read a post from one of our clients, TriStarr Staffing: Like A Shark – Focus On Your Companies Strengths – Outsource Your Weaknesses In his post Scott explains how sharks outsource their weaknesses so they can focus on what they are good at, hunting. A shark “outsources” its weaknesses: keeping itself clean, and protecting […]

Is Crowdsourcing as Smart as We Hope?

Yesterday, I came across an interesting Peta Pixel: Why You Shouldn’t Give Too Much Weight Too Anonymous Online Critics, and it got me thinking. Briefly, here’s what what the the post was about: In 2006 a guy name André Rabelo submitted the photo below to group called DeleteMe!, where members of the group vote on […]

Local Marketing is the Key to Going Global

I haven’t posted much for the last couple of weeks because I’ve been doing some traveling. Right now I’m sitting in a Ferienwohnung (vacation apartment) in a subburb of Munich Germany. As I’ve been traveling I’ve taken notice of how social media and search are used by local businesses. It’s also been interesting to hear […]

We’re All Just a Bunch of Cousin Its – Gender in the English Language

I have to admit. I like that many languages still distinguish between feminine and masculine words. Especially when discussing people. I think by removing the gender awareness in language is a deterioration of the language. In the English language in the USA, why is everyone now an actor or a server. Equal rights? With the […]

Is Your Site Ready to Go Global? 5 Things to Consider

I’ve been hearing a lot of talk recently about International SEO or Multilingual SEO. It seems people are understanding the value of properly targeting markets. I’ve experienced first hand how some multinational companies that try to skimp when it comes to properly localizing their websites and then they wonder why it isn’t successful in the […]

Localize Your Videos and Make Them SEO Friendly

Videos are great ways to bring traffic to your site and engage your visitors. Check out this video for a tool to create subtitles that can be translated automatically with Google Translate (Localization). Plus the transcript will also be picked up by Google and other search engines making the video SEO friendly. It’s a win […]

Google Tips for International SEO and Websites with Multiple Languages

Many international companies with multi-lingual sites use machine translation such as Google Translate to translate their content. Google has recently warned against doing this. Google’s own John Mu commented in the Google Webmaster Central forums: I just want to add a word of warning here — using automated translation tools to directly create content for […]

Localization, Internationalization, Translation. Do You Know the Difference?

When it comes to marketing and selling internationally there are three things you have to plan. You have to plan how you are going to approach localization, internationalization and translation of your products as you enter new markets. But first you have to know what each means and how they differ. Continuing this week’s them […]