Is “Social Media” More Important Than “SEO”?
Today another local marketing firm post an interesting statistic on Facebook. It was about the graph below where Google Trends shows how “social media” is now search on more than SEO and they implied that because of this, we should be spending our money on social media instead of SEO. Although this is an interesting […]
Microsoft Advertising Takes Aim at AdWords – Adds adCenter Training Hub
Microsoft has taken another step to try to compete with Google Adwords. They’ve added a free training hub where paid search professionals can hone their skills and learn about the latest updates to the Microsoft Search Alliance adCenter. One cool thing about it is if you register and sign in with your Windows Live ID […]
Elaborate Tools Are Great, But It’s The Skills That Make Us Pros
Can good tools make you better? Sure, but don’t forget it’s the skills that make you a pro. Watch the video for a great example of this. What skills do you have that make you a pro?
Google’s New Privacy Policy To go Into Effect on March 1
Google recently announced their new privacy policy which will go into effect on March 1, 2012. Here’s the overview of the new plan: Effective March 1st, Google will be consolidating over 60 different privacy policies across Google properties and replacing them with one that they say is a lot shorter and easier to read. The new […]
YouTube Update: The New Google. Does “Don’t be Evil” Still Apply? – Part 2
This is the second entry of our series about the changes at Google and Larry Page are making a lot of changes as we head into 2012. Decide for yourself if they are still following the “Don’t be Evil” mantra. Read the first post in the series here: The New Google. Does “Don’t be Evil” […]
The New Google. Does “Don’t be Evil” Still Apply? – Part 1
In the last few months since Larry Page has taken the helm as CEO at Google he has been making a lot of changes to their services. They’ve been changing the look and feel of their various properties, even changing the functionality of their search pages. Larry has even said the company would “put more […]
Dear Congress: Reform Copyright Law, Stop Piracy, Don’t Break Internet
By now I hope you have already heard something about the bills that the US government is discussing: SOPA and PIPA. A very basic description is that the laws would give the government free reign to shutdown, seize domains and websites from sites that they deem to be breaking copyright laws. There is also a […]
Is Google Walling Out the Rest of the Internet to Make Their Search Better?
In the last few months we’ve seen a number of changes released by the search powerhouse Google. The updates are coming at a fast and furious pace. Today’s addition as well as one of their previous changes have been doing more than raise a few eyebrows. There is sure to be more talk about anti-trust […]
Google’s “Let it Snow” Easter Egg
Google has a new easter egg with some wintery fun. Head over to Google.com and search for “Let it Snow” and you’ll start to see beautiful white flakes fall on your results. After a few moments it will look like your screen is fogging up and the search results will get pretty hard to see. […]
SEO Best Practices for Blogging
I recently had a client ask about SEO best practices for creating title tags for blog posts for their network of bloggers. Currently when the title and link to each blog post shows up in their network it shows a very generic title that gives very little indication to what the post is really about. […]
Google Adwords and Trademarks – 5 Things You Didn’t Know
I recently had the experience of dealing with Google Adword’s trademark team for a Pharmacy Industry client. It turns out that after a long time of running the same ads using the client’s trademarked name, something set off the alarms for Google and the ads were disapproved. This was the strangest part for me. Why, […]
89% of Paid Search Traffic is Not Replaced by Organic Search
A Google Study Says: 89% of Traffic Generated by Search Ads is Not Replaced by Organic Search: Um isn’t that obvious?? I just read a post by Avinash Kaushik over on Google+ (Yep I’m on Google+ as well: Bryan Coe), about the use of PPC versus Organic Search. He was specifically talking about a study […]