Search Engine Optimization (SEO)

There are two main types of search engine optimization (SEO): Organic or Natural Search and paid search, i.e. Pay Per Click (PPC). As the PPC market grows and becomes more competitive, organic search optimization will become more valuable. PPC search can lead to high marketing costs and lower your ROI. With better organic search engine ranking, costs can effectively be reduced and ROI increased. The trick is in creating a balance between PPC search ranking and Organic Search Ranking.

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Guest Blogging – Digital Marketing Term of the Week

Guest Blogging or Guest Posting is when you post on another company’s blog. Typically the site is in a related or complementary industry. Guest blogging can be an effective way to get exposure for you and your company. It can also offer a good way to gain backlinks from authoratitive sites. This can have a […]

Are Headings Important for SEO? What Would Google Do?

Should you be using SEO headings such as H1, H2, H3? The short answer is yes, but Google (John Mueller) recently downplayed their importance for SEO.

Are H1 Tags Critical for SEO?

In a recent “Google Webmaster Central office-hours” video John Mueller weighed in the subject to say that your site will be fine without H1 tags or with many H1 tags. Basically, they are not critical for Google Search. However, he did say he would use them in the “proper” way on a page. As per […]

Breathing Life Into the Lancaster PA SEO Professionals Group

Hey Lancaster PA SEO and marketing professionals! There used to be a vibrant SEO group in Lancaster (Lancaster SEO Professionals), but unfortunately, it has been neglected for about 6 years. Guess what though. We’re helping to revive it! Our founder Bryan is part of a team of SEO professionals that are attempting to revive the […]

Topic Clusters for SEO Value

Topic Clusters is not a new topic, but it is getting a good deal of buzz recently. It’s also similar to the Digital Marketing Flowchart I’ve talked about for years. Think Macro SEO In the case of Digital Marketing, the idea is that your website is the center of your universe. Everything you post, release, […]

Which is Best For SEO: Subdomains or Subfolders?

What’s better for SEO using a subdomain or subfolder? Is there a reason why?
This is an age old debate when it comes to SEO. If you ask Google they’ll say they don’t really care if you use a subfolder or subdomain. You have to use what’s best for you.

How Much Should We Pay for SEO Services? SEO Pricing

As an SEO services agency, we are often faced with the question “How much should I really be paying for SEO services?” That is often a loaded question. It usually depends on the industry and the state of the companies findability when we talk to them. Look at it this way for industries that are […]

SEO is no Longer About Keywords

(SEO) Search Engine Optimization is no longer just about Keywords, it is about “searcher intent”. Searcher intent (also known as “user intent”) is the reason a person has for entering a query through a search engine. It used to be you just had to find the keywords people searched for and add them to your […]

SEO is a Strategy NOT a Tactic: Part 3 in a 3 Part Series

This is the third installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads (Imforza) For any content that you put online, it is critical that it is optimized. Otherwise, you end […]

SEO is a Strategy NOT a Tactic: Part 2 in a 3 Part Series

This is the second installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). (eMarketer) How do you create an SEO strategy that achieves “excellent or […]