Category: Search Engine Optimization (SEO)

There are two main types of search engine optimization (SEO): Organic or Natural Search and paid search, i.e. Pay Per Click (PPC). As the PPC market grows and becomes more competitive, organic search optimization will become more valuable. PPC search can lead to high marketing costs and lower your ROI. With better organic search engine ranking, costs can effectively be reduced and ROI increased. The trick is in creating a balance between PPC search ranking and Organic Search Ranking.

Good SEO is a Competitive Advantage, But do YOU Have the Time

The fact is most companies don’t have the knowledge to do SEO well and they don’t have the time, because they are busy running their business.

It’s the Google Age Dummy – Protect Your Personal Brand

everyone is Binging, Yahooing and Googling each other.. ..Is there anyway to make sure people find what you want them too?

The Benefits of Universal Search

Universal search has actually been around for some time.. Even though it has been over 3 years since it went live, many companies, SEO firms and marketing agencies are still not taking advantage of it.

Even Google Isn’t Perfect at SEO. Just Ask Matt Cutts

It means there is still hope for the rest of us! Haha

Matt Cutts on Over Optimization

This is a short video from Matt Cutts where he answers a question about “over optimization with no follow”.

Search Engine Optimization Myths

It is true that there are a many aspects that go into how websites are ranking in the search engine results, but that does not make it magic.

Think Locally in Every Way Possible – International SEO

I just commented on an article over on Search Engine World. Check it out

Late Holiday Shoppers Help Break Record For Online Spending

It seems that this year people are waiting until the last minute to do their Christmas shopping and guess what, they’re doing it online.

Eric Schmidt From Google Responds to Rupert Murdoch and the Print Industry

The article strengthens the simple fact that if newspapers and magazines don’t learn to adapt and embrace today’s technology they will fail. Only by incorporating technology will they survive.

The Only Thing to Fear is Fear Itself – SEO Doesn’t Need to be Scary

For those of us in the SEO industry to do is, educate. Educate potential clients, educate those in complimentary industries: web designers, PR pros, marketers, etc.

Google Officially Admits They Don’t Use The Keyword Meta Tag

Matt Cutts from Google explains that they don’t look at the keyword meta tag.

Combininng SEO and Localization Best Practices

Sure you can “translate” your keywords into foreign languages, but there is no guarantee that the will perform even remotely similar to the original. You need to Localize them!