Category: Search Engine Optimization (SEO)

There are two main types of search engine optimization (SEO): Organic or Natural Search and paid search, i.e. Pay Per Click (PPC). As the PPC market grows and becomes more competitive, organic search optimization will become more valuable. PPC search can lead to high marketing costs and lower your ROI. With better organic search engine ranking, costs can effectively be reduced and ROI increased. The trick is in creating a balance between PPC search ranking and Organic Search Ranking.

Right From the Horses Mouth: No One Can Guarantee a #1 Ranking on Google

Ok first, Matt I’m not calling you a horse. But Google.. well, how about we say “right from Google”. Anyway, many people that don’t understand SEO often want a guarantee that they will be ranked #1 before they spend the money. That would be great if we could, but then everyone would be have a […]

Google Makes Local Search More Transparent. A Big Change? Not Really.

Yesterday on the Google’s Public Policy Blog, Google announced that they were moving their settings for local search to a much more prominent place on the left hand panel of the search results page. This is not a huge policy change. Which is even stated in their post: With this new display youâ€™re still getting […]

A Story About the Catalyst Code

I read this book sometime ago, but was reminded of it recently when talking with a client. I was reminded of it again today when the same client told me he had taken my advice and read it! He pointed to his desk and said “can’t you see all my notes?” On his desk were […]

Developing a Search Friendly Site (video)

Yesterday I posted about Google’s Search Engine Optimization Starter Guide. If you learn better by reading check out the guide. If you learn better with videos check out this video to learn the basics of search friendly development beginning to end, including: Using Flash and JavaScript Headings and adding content Using Robot.txt files and sitemaps […]

SEO for Beginers by Google (Google’s SEO Started Guide)

Are you just getting started in SEO? Are you a professional that wants a refresh on the basics? Guess what, Google has you covered. Google recently updated their Search Engine Optimization Starter Guide(pdf). The new version includes More and clearer examples to help you understand. Definitions of terms through out the guide. Tips for optimizing […]

Is Your Site Ready to Go Global? 5 Things to Consider

I’ve been hearing a lot of talk recently about International SEO or Multilingual SEO. It seems people are understanding the value of properly targeting markets. I’ve experienced first hand how some multinational companies that try to skimp when it comes to properly localizing their websites and then they wonder why it isn’t successful in the […]

Localize Your Videos and Make Them SEO Friendly

Videos are great ways to bring traffic to your site and engage your visitors. Check out this video for a tool to create subtitles that can be translated automatically with Google Translate (Localization). Plus the transcript will also be picked up by Google and other search engines making the video SEO friendly. It’s a win […]

Will SEO Be Around in 5 Years? Matt Cutts Says “Yes”

With the new launch of Google Instant there’s been a lot of talk about how it is going to kill SEO, or the need and ability for SEO professionals to effectively optimize websites so that they rank in Google’s SERPS (search engine results). Some people are going as far to say it is an SEO […]

Google Tips for International SEO and Websites with Multiple Languages

Many international companies with multi-lingual sites use machine translation such as Google Translate to translate their content. Google has recently warned against doing this. Google’s own John Mu commented in the Google Webmaster Central forums: I just want to add a word of warning here — using automated translation tools to directly create content for […]

SEO Tip: Always Use Unique Titles for Each Page on Your Website

So often I come across websites that use the same page title for all their pages. This is usually either the fault of a lazy designer or someone that just doesn’t understand the importance of unique page titles. Without unique titles the search engine spiders that crawl your website will have less of a chance […]

SEO or Search Engine Optimization – Are Consumers Becoming More Savy?

I was doing some SEO research today when I started thinking about the state of the SEO Industry. With social media becoming more popular and the merging of social media and SEO, what were people searching on when they want to bring more traffic to their site. Using Google Insights for Search I did a […]

Good SEO is a Competitive Advantage, But do YOU Have the Time

The fact is most companies don’t have the knowledge to do SEO well and they don’t have the time, because they are busy running their business.