Search Engine Optimization (SEO)

There are two main types of search engine optimization (SEO): Organic or Natural Search and paid search, i.e. Pay Per Click (PPC). As the PPC market grows and becomes more competitive, organic search optimization will become more valuable. PPC search can lead to high marketing costs and lower your ROI. With better organic search engine ranking, costs can effectively be reduced and ROI increased. The trick is in creating a balance between PPC search ranking and Organic Search Ranking.

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“Don’t forget About the Body” When it Comes to Website Optimization

Straight from the disembodied head of Matt Cutts… “Don’t forget the body” when you optimize your website. Each page of a website is made of at least 3 main parts. The Head: This is where links for style information, scripts and meta tags (Title, Description) are found.  The code in the Head is not directly […]

Building a Website & Getting it Found Online is Not a “Once & Done” Tactic

I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]

Which Marketing Channel Will Give You the Best Results? [Infographic]

This is a very interesting study performed by Conductor.  We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]

Cyber Monday Deal – Get Your Free Website Audit

Cyber Monday isn’t just for consumers! Your business can enjoy the spoils of the day too! We’re offering businesses a free Website Audit today! Why do a website audit? Most companies build their website and forget about them. A website audit will check the health of your website to see if it follows today’s SEO […]

Why a Regular SEO Audit is Important for Your Website

A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure and more, but sometimes it can be […]

A Little Weekend Fun, An SEO Expert Walks Into a Bar…

An SEO expert walks into a bar, bars, pubs, Irish pub, watering hole, tavern, place to buy beer, beer, alcohol, wine…  

Marketing Automation: Close The Loop on Marketing and Sales With

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]

Do You Know What Keywords Your Target Audience REALLY Uses for Search?

I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s because they’re too close to […]

“Buy a Link Now” and What Will You Get?

Today I notice on the bottom of the Reuters site there are ads that are served by Marchex. After there ads their a link that says, “Buy a Link Now.” As an SEO this made me cringe a little. (Click image to Enlarge) The reason this bothers me is because clearly Google does not want […]

Onsite SEO – Best practices. What You Don’t Know Could Hurt You

In our post Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control this site? Do you have access or do you have […]