Which Marketing Channel Will Give You the Best Results? [Infographic]

This is a very interesting study performed by Conductor.  We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]

Cyber Monday Deal – Get Your Free Website Audit

Cyber Monday isn’t just for consumers! Your business can enjoy the spoils of the day too! We’re offering businesses a free Website Audit today! Why do a website audit? Most companies build their website and forget about them. A website audit will check the health of your website to see if it follows today’s SEO […]

Why a Regular SEO Audit is Important for Your Website

A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure and more, but sometimes it can be […]

A Little Weekend Fun, An SEO Expert Walks Into a Bar…

An SEO expert walks into a bar, bars, pubs, Irish pub, watering hole, tavern, place to buy beer, beer, alcohol, wine…  

Marketing Automation: Close The Loop on Marketing and Sales With

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker Nearly half a century ago John Wanamaker made this comment. Sadly many businesses still feel this way. However, with today’s technology including Marketing Automation and visitor tracking, online marketers have the tools to “close the loop” […]

Do You Know What Keywords Your Target Audience REALLY Uses for Search?

I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s because they’re too close to […]

“Buy a Link Now” and What Will You Get?

Today I notice on the bottom of the Reuters site there are ads that are served by Marchex. After there ads their a link that says, “Buy a Link Now.” As an SEO this made me cringe a little. (Click image to Enlarge) The reason this bothers me is because clearly Google does not want […]

Onsite SEO – Best practices. What You Don’t Know Could Hurt You

In our post Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control this site? Do you have access or do you have […]

Papa John’s PR Firm Engages in Brand Management

Revolutionary, right?? I just read an post on PR News where they claimed that because Papa John’s PR Firm was empowering bloggers by calling them out on their mistakes. The story goes that the PR firm is contacting bloggers that apparently misquoted the companies founder and asking them to correct the error. This isn’t something […]

Does Search Traffic Show a Decline in the Power of TV Commercials

I’ve been working on an SEO project for a client that has a variety of websites. One aspect the project entails going through multiple sites and making sure they are following onsite SEO best practices. Keywords include product names, brand names as well as other related phrases. Many of the sites have a page of […]