Do You Know What Keywords Your Target Audience REALLY Uses for Search?
I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s because they’re too close to […]
“Buy a Link Now” and What Will You Get?
Today I notice on the bottom of the Reuters site there are ads that are served by Marchex. After there ads their a link that says, “Buy a Link Now.” As an SEO this made me cringe a little. (Click image to Enlarge) The reason this bothers me is because clearly Google does not want […]
Onsite SEO – Best practices. What You Don’t Know Could Hurt You
In our post, Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control of the site? Do you have access or do you […]
Papa John’s PR Firm Engages in Brand Management
Revolutionary, right?? I just read an post on PR News where they claimed that because Papa John’s PR Firm was empowering bloggers by calling them out on their mistakes. The story goes that the PR firm is contacting bloggers that apparently misquoted the companies founder and asking them to correct the error. This isn’t something […]
Does Search Traffic Show a Decline in the Power of TV Commercials
I’ve been working on an SEO project for a client that has a variety of websites. One aspect the project entails going through multiple sites and making sure they are following onsite SEO best practices. Keywords include product names, brand names as well as other related phrases. Many of the sites have a page of […]
A Holistic Approach to Web Development, SEO, Social Media
The Protocall Group Selects Blackbird e-Solutions for website development We are proud to announce that one of our oldest and best clients has chosen Blackbird e-Solutions for their website development as they re-brand from Protocall Staffing to The Protocall Group. The project was initiated earlier this spring because their current website, developed in 2007, is […]
SEO is Not Dead, It’s Evolving
I came across a LinkedIn discussion today about SEO and if it is dying. Oddly enough I actually just had a discussion about this earlier today. I’ve paraphrased my comment below, but you view the full discussion over on LinkedIn. The thing is People have been predicting that SEO is dead for years, but just […]
Is “Social Media” More Important Than “SEO”?
Today another local marketing firm post an interesting statistic on Facebook. It was about the graph below where Google Trends shows how “social media” is now search on more than SEO and they implied that because of this, we should be spending our money on social media instead of SEO. Although this is an interesting […]
SEO Best Practices for Blogging
I recently had a client ask about SEO best practices for creating title tags for blog posts for their network of bloggers. Currently when the title and link to each blog post shows up in their network it shows a very generic title that gives very little indication to what the post is really about. […]
5 Tips to Avoid Being Harvested by Google’s Farmer Update
By now you’ve probably heard of the Farmer Update that Google released in February for it’s algorithm. The update was primarily focused on cleaning up Google’s result pages by removing content farms. Content farms are sites that simply publish large amounts of content of little value in order to gain a high ranking with the […]
Central PA Staffing Firm, TriStarr Staffing Experiences Success Through SEO
We first started working with TriStarr Staffing about 3 years ago, when they contacted us to collaborate with the web design firm that was building their new site. We used our knowledge to ensure that the site was built for SEO success from the ground up. Since then we’ve helped them with Social Media, Pay […]
5 Things you need to know about SEO for 2011
2011 is sure to bring many changes to the SEO industry and the internet in general. Here are some things to get you started in the new year. SEO is not dead. This is maybe the most important thing to know as we head into 2011. SEO is not dead. In 2010 there were many […]