4 Ways to Use LinkedIn to Network Like a Pro
There is always a lot of talk about Facebook breaking records for sheer numbers of users and now Google+ has come a long and proved to be the fastest growing network of all time, but their cousin LinkedIn is still the networking site for business. LinkedIn has morphed from it’s early days of just being […]
Is Mashable Subtly Convincing People to Say Nice Things About Them?
I came across this today when I was reading a post on Mashable.com and I found it a bit curious. I guess you can interpret “constructive” as constructive criticism, but it sort of comes across as “say nice things so the community will like you?” What do you think is this a good practice or […]
How to Increase Your Likability and Network Like a Pro (Infographic)
Is Crowdsourcing as Smart as We Hope?
Yesterday, I came across an interesting Peta Pixel: Why You Shouldn’t Give Too Much Weight Too Anonymous Online Critics, and it got me thinking. Briefly, here’s what what the the post was about: In 2006 a guy name André Rabelo submitted the photo below to group called DeleteMe!, where members of the group vote on […]
Does Your Company Need a Social Networking Policy?
Social Media in the Workplace Do You Need a Social Networking Policy by Jeannine Hohman, HR Strategist, TriStarr Staffing Today’s employers are faced with many challenges, including managing a multi-generational workforce. Employees come from many backgrounds, cultures and the generations may span between World War II (born before 1940) and Baby Boomer (born 1941 – […]
What Does Social Media Really Cost?
A few weeks ago I was speaking to a local business group about the advantages of using social media marketing for business promotion and I included a slide that showed the costs of using social media. The main point I was trying to drive home was “Time is Money.” Basically you have two options you […]
Local Marketing is the Key to Going Global
I haven’t posted much for the last couple of weeks because I’ve been doing some traveling. Right now I’m sitting in a Ferienwohnung (vacation apartment) in a subburb of Munich Germany. As I’ve been traveling I’ve taken notice of how social media and search are used by local businesses. It’s also been interesting to hear […]
Google +1 and the Social Graph
First there was Google Wave. Then there was Google Buzz. Now we have Google +1. Google’s attempts to break into the social space have been less than extraordinary. But, out of the 3 I believe this one has the best chance to make it. Many people are comparing Google’s +1 to the Facebook Like Button. […]
5 Ways Social Media Marketing Can Help Your Business
Social media marketing is a newcomer to the marketing scene and continues to be a hot topic. Many companies fail when they attempt to leverage it as a marketing tool. Often they just don’t understand what the potential of social media marketing really is. This list will help you see what it can do for […]
A Story About the Catalyst Code
I read this book sometime ago, but was reminded of it recently when talking with a client. I was reminded of it again today when the same client told me he had taken my advice and read it! He pointed to his desk and said “can’t you see all my notes?” On his desk were […]
Google Realtime Search Gets a New Home with New Tools
Last week at a Lancup a local Tweetup in Lancaster we were discussing search and a number of people commented that they noticed real-time search was not showing up in their regular search results. Well guess what, that’s because Google has given real-time search a new home. The page is www.google.com/realtime. Or go to the […]
SEO or Search Engine Optimization – Are Consumers Becoming More Savy?
I was doing some SEO research today when I started thinking about the state of the SEO Industry. With social media becoming more popular and the merging of social media and SEO, what were people searching on when they want to bring more traffic to their site. Using Google Insights for Search I did a […]