Image optimization is one of the most commonly overlooked on-site optimization tactics. People forget that image can also drive traffic to their sites and make for a well rounded optimized page. What is SEO Image Optimization? SEO image optimization is the practice of making sure your images contain important information that explains what is in […]
First let me just say, we are still open and actively working with clients. Remotely of course. These are very strange times indeed. With the spread of the COVID-19 crisis the stock market has tanked, many businesses are closed, and others are discovering remote work for the first time. Also, people are holding on to […]
What’s better for SEO using a subdomain or subfolder? Is there a reason why?
This is an age old debate when it comes to SEO. If you ask Google they’ll say they don’t really care if you use a subfolder or subdomain. You have to use what’s best for you.
(SEO) Search Engine Optimization is no longer just about Keywords, it is about “searcher intent”. Searcher intent (also known as “user intent”) is the reason a person has for entering a query through a search engine. It used to be you just had to find the keywords people searched for and add them to your […]
This is the third installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads (Imforza) For any content that you put online, it is critical that it is optimized. Otherwise, you end […]
This is the second installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). (eMarketer) How do you create an SEO strategy that achieves “excellent or […]
I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]
I often have this conversation with clients and potential clients. The client will usually say something like, ” We don’t want to target (insert keyword here), because that’s not what people in our industry use when they search.” There are many reason’s why this person might say this. Sometimes it’s because they’re too close to […]
In our post Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control this site? Do you have access or do you have […]
I came across a LinkedIn discussion today about SEO and if it is dying. Oddly enough I actually just had a discussion about this earlier today. I’ve paraphrased my comment below, but you view the full discussion over on LinkedIn. The thing is People have been predicting that SEO is dead for years, but just […]