Why a Regular SEO Audit is Important for Your Website

SEO Audit cycle half

A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure, and more, but sometimes it can be […]

SEM Search Engine Marketing – Digital Marketing Term of the Week

sem search engine marketing

SEM – Search Engine Marketing is the technique of online marketing through natural or organic search engine results and paid search advertising placement. The purpose of SEM is to gain visibility and increase traffic referrals from search engines: paid and/or organic. SEM is often confused to be only Paid Search/PPC or SEO, however, it is […]

Backlinks – Digital Marketing Term of the Week

Backlinks – Digital Marketing Term of the Week

A Backlink (plural Backlinks) is an incoming link or hyperlink from a one web page to another page on a different website. When someone links to your site from their site Types of backlinks: Follow: This is a link that uses a tag that says “Follow this link to the page it links to.” These […]

SEO is a Strategy NOT a Tactic: Part 1 in a 3 Part Series

SEO Strategy with keywords

Search Engine Optimization (SEO) is often thought of as a strangely mystical practice that many people, including marketers, don’t understand. It then becomes an afterthought. The thing is though it is just a strategy that starts with the question, “what are people searching for online?” Keyword research is instrumental in answering this question. It can […]

Algorithm – Digital Marketing Term of the Week

SEO algorithm diagram

Algorithm A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.

Which Marketing Channel Will Give You the Best Results? [Infographic]

Best marketing channels in 2014

This is a very interesting study performed by Conductor.  We often here people, even other marketers, touting that, “SEO is dead” or “Email is dead.” According to this study they are both alive and kicking! The study examined four areas: Social media marketing Email marketing Paid ads (Paid Search and Paid Social Ads) SEO They […]

Onsite SEO – Best practices. What You Don’t Know Could Hurt You

In our post, Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control of the site? Do you have access or do you […]

Does Search Traffic Show a Decline in the Power of TV Commercials

I’ve been working on an SEO project for a client that has a variety of websites. One aspect the project entails going through multiple sites and making sure they are following onsite SEO best practices. Keywords include product names, brand names as well as other related phrases. Many of the sites have a page of […]

SEO is Not Dead, It’s Evolving

I came across a LinkedIn discussion today about SEO and if it is dying. Oddly enough I actually just had a discussion about this earlier today. I’ve paraphrased my comment below, but you view the full discussion over on LinkedIn. The thing is People have been predicting that SEO is dead for years, but just […]

Is “Social Media” More Important Than “SEO”?

Today another local marketing firm post an interesting statistic on Facebook. It was about the graph below where Google Trends shows how “social media” is now search on more than SEO and they implied that because of this, we should be spending our money on social media instead of SEO. Although this is an interesting […]

SEO Best Practices for Blogging

I recently had a client ask about SEO best practices for creating title tags for blog posts for their network of bloggers. Currently when the title and link to each blog post shows up in their network it shows a very generic title that gives very little indication to what the post is really about. […]