Social Media ROI – What’s Your Plan?

Whenever I’m pitching new business, one of the first questions or concerns I hear is, “What’s the ROI for Social Media?” Of course businesses want to know what they will get for their investment in this new medium. Fair enough. After reading a post this morning by Brian Solis: Social Media ROI: ROI Doesn’t Stand […]

Website Analytics How to: Advanced Segments in Google Analytics

“Not everything that can be measured counts” – Albert Einstein This is a great quote to apply to analyzing website traffic. When using Google Analytics, or any other website analytics tool, it is easy to waste a lot of time measuring and looking at data that really isn’t useful. Great you can see that you […]

Web Analytics – It’s all About the Context

When you are analyzing the data you get from your website analytics software it really is all about the context. If you look at any number by itself that gets spit out, you have no way of knowing if it is good or bad. All too often clients ask me questions about the data that […]

The Week in Review: e-Life 7/31/10-8/6/10

A recap of this weeks posts and tweets. 7/31/10-8/1/10

5 Reasons Why You Should Be Using Website Analytics

This list only scratches the surface of what is possible with website analytics. If you don’t have analytics on your site now, getting it set up should be a top priority.