This is the second post in our series “Killer Online Marketing for 2013” Want the whole series to be delivered straight to your inbox? Sign up for the free series Killer Online Marketing for 2013! Many of you have probably heard the popular mantra, “Ready, Fire, Aim.” This is often adopted to keep people or […]
If you already use Google Webmaster Tools (If not, you should be!), then you’ve probably seen the Search Queries Feature, but Google has now added alerts for Search Queries data. So now you can be notified when something changes with the search queries where your site is showing. The Search Queries feature gives insight into […]
In the last few months we’ve seen a number of changes released by the search powerhouse Google. The updates are coming at a fast and furious pace. Today’s addition as well as one of their previous changes have been doing more than raise a few eyebrows. There is sure to be more talk about anti-trust […]
Whenever I’m pitching new business, one of the first questions or concerns I hear is, “What’s the ROI for Social Media?” Of course businesses want to know what they will get for their investment in this new medium. Fair enough. After reading a post this morning by Brian Solis: Social Media ROI: ROI Doesn’t Stand […]
“Not everything that can be measured counts” – Albert Einstein This is a great quote to apply to analyzing website traffic. When using Google Analytics, or any other website analytics tool, it is easy to waste a lot of time measuring and looking at data that really isn’t useful. Great you can see that you […]
When you are analyzing the data you get from your website analytics software it really is all about the context. If you look at any number by itself that gets spit out, you have no way of knowing if it is good or bad. All too often clients ask me questions about the data that […]
A recap of this weeks posts and tweets. 7/31/10-8/1/10
This list only scratches the surface of what is possible with website analytics. If you don’t have analytics on your site now, getting it set up should be a top priority.