Direct Traffic – Digital Marketing Term of the Week

Direct Traffic Direct Traffic also sometimes called direct navigation, is traffic to a website that results from visitors typing the URL directly into a browser or clicking on a bookmarked link. This also often happens with Google’s suggestions. So, if you are looking for our company and start typing “blackbird”, Google may suggest blackbirdesolutions.com, this […]

Bounce Rate – Digital Marketing Term of the Week

Bounce Rate Bounce Rate is a website analytics term that represents the percentage of visitors to a particular website who arrive on a page and then navigate away from the site/page without interacting with the page at all. The visitor does not go to a second page or click on something that has been tagged […]

Tracking Pixel – Digital Marketing Term of the Week

Tracking Pixel A tracking pixel (also called a marketing pixel or pixel tag) is an HTML or Javascript code snippet that is added to a website that loads an invisible image when someone visits a website or opens an email. Typically used to track website or email activity include the following: Operating system Device type […]

Data Is Worthless to Marketing

I know a bit over-dramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless.
They are almost literally drowning in it.

What’s the strategy?
Read more to find out!

#dataanalytics #digitalmarketing

A/B Testing – Digital Marketing Term of the Week

A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test.  The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.

4 Steps to Understanding if Facebook & Twitter Ads Really Work for You

I just read an article about a Gallup Poll that claimed Facebook and Twitter ads do not influence people to buy.  In the post they stated: According to the polling firm’s latest “State of the American Consumer” report, released Monday, just 5% of Americans say social media advertising has a great deal of influence on […]

Building a Website & Getting it Found Online is Not a “Once & Done” Tactic

I just read a great article about what business leaders must understand about SEO and Online Marketing. Here are a few of the things that the author discussed: Offline and online marketing go hand in hand Small changes to your site can have a big ripple effect. Mobile is more than just making your site […]

How to Follow Through on Your Digital Marketing New Year’s Resolutions

2014 is in full swing and we all made our new year’s resolutions, but by now some of the novelty may be wearing off. How do you keep your marketing and sales goals from following the same path as that gym membership you bought? Yep remember, you swore this year you would go every morning […]

How to Set Up Google Analytics on Your Website

Last time we looked at your Current Online Presence and discussed some basic questions. Do you have a website? Do you or your organization have full control this site? Do you have access or do you have someone that can quickly update your website? Do you currently track what happens on your site? (i.e. Google […]

Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing

This is the second post in our series “Killer Online Marketing for 2013” Want to the whole series to be delivered straight to your inbox? Sign up for the free series Killer Online Marketing for 2013! Many of you have probably heard the popular mantra, “Ready, Fire, Aim.” This is often adopted to keep people […]