E-Life The Blog

Discussions About SEO, Search, Website Analytics, Digital Marketing

Welcome to the e-Life Blog, where marketing expertise meets momentum.

Welcome to the e-Life Blog, where marketing expertise meets momentum.

We share our experience through strategies, tool and behind-the-scenes insight that help companies grow. You’ll find marketing deep dives, campaign breakdowns and industry insights. This is where we document what is working in the industry, what’s next and how businesses can win.

Whether you’re a soccer brand scaling up, a club navigating marketing decisions, or a business owner curious about what drives real results, you’ll find useful ideas, actionable tips, and a dose of inspiration. eLife isn’t fluff. It’s the real playbook from a team that lives in the game and thrives on helping brands grow smarter and faster.

Soccer Marketing Essentials: 10 Key Questions Answered

Marketing for Soccer Brands: 10 FAQs Answered

The U.S. soccer industry is booming, with over 14 million players driving demand for gear, apparel, and training tools. But with giants like Nike and Adidas competing alongside upstart Shopify brands, standing out requires more than just a logo on a ball or jersey. At Blackbird e-Solutions, LLC, we specialize

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Most soccer clubs don't have a growth engine. Here's why

Most Soccer Clubs Don’t Have a Growth Engine: Here’s Why

Walk onto almost any youth soccer field in America and you’ll see something striking: passionate kids, dedicated parents, and volunteer coaches giving their all. What you won’t see is a true growth engine behind the club that keeps participation steady, revenue healthy, and volunteers engaged year after year. Despite soccer

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marketing teaming up with soccer gear company

In-Depth Analysis of the U.S. Soccer Industry

In-Depth Analysis of the U.S. Soccer Industry (Excluding Pro Teams & Leagues) Discover what’s really driving soccer off the pro pitch in 2025. Our In-Depth Analysis of the U.S. Soccer Industry (Excluding Pro Teams & Leagues) dives into trends, consumer sentiment, and untapped growth opportunities across apparel, equipment, coaching technology,

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Blackbird e-Solutions LLC Soccer Marketing Logo

We’re Building a Portfolio in the Soccer Industry

I’ve been quietly building a portfolio in the soccer industry, and I’m building a portfolio, not just because I love the game or because it’s a beautiful game, but because the industry’s broken in a lot of ways that people aren’t able to fix. I’ve been playing since I was

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soccer equipment showroom

Why Marketing Soccer Equipment Isn’t as Easy as It Looks

How to Have Success Selling Soccer Equipment Selling soccer gear seems straightforward. Everyone needs cleats, balls, goals, and training aids, right? In reality, for soccer equipment companies, it is much harder. Between rising competition, shifting buyer behavior, and seasonal sales cycles, marketing soccer equipment requires more than flashy product shots

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website with maintenance notice from a migration

A Quick Tip For SEO And Website Migration

Just a quick tip today for SEO and website migration. One of my clients had a website they moved and forgot to do any kind of migration checklist. They engaged me to take a look at it and do a migration audit, and it reminded me of a wonderful tool

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seo is dead - skeleton hands on keyboard

SEO is DEAD! Spoiler.. Maybe Not

SEO is Dead! Of course it isn’t, but I got your attention, right? We’ve been hearing that cry, well, for as long as SEO has really been a thing. For those of you who don’t know what SEO is, it means search engine optimization. So essentially, what can you do

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3pl for paid search keywords

Beware of Oversimplified Paid Search Advice

I recently had a client in the fulfillment niche that shared a post from one of his contacts on LinkedIn. The post was advice for Paid Search for 3PLs. (In case you don’t know 3PL stands for Third Party Logistics). The advice the connection gave was overly simplified and a

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ai vs human content - does openai really work?

Does OpenAI Really Work?

Everyone is talking about OpenAI. And many people have been saying that it will (and other AI platforms) will replace content creation and content sites. Testing OpenAI’s Ability to Write Helpful Content So this morning, I decided to give it a try for writing content related to soccer. From what

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mirror image impressions vs rank

Why is Ranking Dropping When My Impressions Increase?

This is a question that I often get from SEO clients. It is often difficult to pin down the exact reason why this is happening. The phenomenon of impressions going up but the average ranking drops seems very counter-intuitive. One would think if your site is getting more impressions it

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topcleas.com logo

We’ve Acquired TopCleats.com

I’m happy to announce that last week we completed a deal that allowed us to acquire the site Topcleats.com. Actually, the acquisition falls under our sister company Blackbird e-Ventures but Blackbird e-Solutions will be the operator of the site. This is an exciting shift in our business model. From the

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image optimization for seo

3 SEO Image Optimization Best Practices

Image optimization is one of the most commonly overlooked on-site optimization tactics. People forget that image can also drive traffic to their sites and make for a well rounded optimized page. What is SEO Image Optimization? SEO image optimization is the practice of making sure your images contain important information

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Found Bryan Coe Discusses Google Analytics and Google Tag Manager on the Digital Marketing Blueprint podcast

Founder Bryan Coe Discusses How To Leverage Analytics

Our founder, Bryan Coe, was recently featured in another podcast where he discussed how to leverage analytics, Google Tag Manager (GTM). The podcast was hosted by our friends over at The Digital Marketing Blueprint. Listen to the podcast Bryan Coe on The Digital Marketing Blueprint Key Takeaways How to leverage

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