@BbeS Changing to @BryanSCoe on November 14, 2014

@BbeS ---> @BryanSCoe Nov-14-2014Now that our merger is complete. We’ll be operating under the Scheffey Integrated Marketing name. That means we’ll be tweeting under @Scheffey. The official Blackbird e-Solutions Twitter account will now be managed solely by our founder Bryan Coe. Bryan will merge his personal account into @BbeS  and change the name to @BryanSCoe.  The old personal account will then become @BryanSCoe1. If you follow @BbeS on Twitter have no fear, you won’t have to do anything to continue following Tweets from Bryan. If you are following @BryanSCoe please switch over to @BbeS by 11/14/14, after that the personal account will change to @BryanSCoe1.

Thanks!

Blackbird e-Solutions Announces Merger with Scheffey Integrated Marketing

Lancaster, PA (October 2, 2014) – Blackbird e-Solutions, LLC and Scheffey Integrated Marketing announce a merger between the two marketing companies. The strategic collaboration provides enhanced services to clients of both businesses spanning from traditional and digital marketing and advertising to social media, public relations, website development and creative services.

Scheffey Integrated Marketing’s roots date back to 1990 when they started as a traditional marketing agency. Today, with their on-staff expertise and experience in marketing planning, strategic consulting, sales integration, media planning, design & copywriting, web development, public relations and social media. Blackbird e-Solutions becomes the perfect complement of services as digital marketing continues to play a growing role in the marketing industry.

Bryan Coe Digital Marketer and Entrepreneur

Bryan Coe: Digital Marketer and Founder of Blackbird e-Solutions

Blackbird e-Solutions founder, Bryan Coe, joins the Scheffey team as Digital Marketing Strategist bringing 10 years of expertise in online marketing, localization, SEO, social media, web advertising and analytics.

“Digital marketing strategy touches many aspects of the marketing world and will continue to be a driving force in the industry,” said Bryan Coe, founder of Blackbird e-Solutions, LLC. “Joining forces with Scheffey creates an opportunity to grow in this space and better serve both our clients by presenting them with greater services and demonstrating positive ROI.”

“The digital world continues to impact marketing, customer and client engagement and our culture more and more every day,” said Scott Scheffey, President and Strategic Director, Scheffey Integrated Marketing. “Merging the two businesses allows us to provide a more robust portfolio of marketing services to engage our client’s customers, generate better leads and build stronger relationships.”

The businesses will operate under the name of Scheffey Integrated Marketing and will be housed at the Scheffey location in downtown Lancaster.

About Scheffey Integrated Marketing

scheffey integrated marketingScheffey Integrated Marketing is a marketing communications firm whose mission is to strengthen clients’ organizations and brands by offering ideas and tools that drive sales and profitability.  Headquartered in Lancaster, PA, the fully integrated company specializes in marketing, creative, web development, digital marketing, social media, public relations and media – all working together. For more information on Scheffey, please visit www.scheffey.com.

September Tweetup in Lancaster PA

 

Lancaster PA Tweetups every 4th Thursday at 7:30 AM

It’s only a few days until the September TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen.

Thursday, September 25, 2014

Every month we seem to get more “Tweeple” at our monthly Tweetups. There’s no real agenda just a chance to meet a few new people and enjoy good conversation.

This is a public event so invite your friends too! We’re looking forward to seeing everyone again this month.

RSVP Here

Be sure to follow the hosts at @BbeS and @CommonWealthOnQ

We’d love to hear from you. Share your twitter handle in the comments!

Broad Match Keyword – Online Marketing Term of the Week

Broad Match Keyword

  1. A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match.
  2. Example: The broad match keyword: staffing marketing would trigger an ad if a user searched for any of the following.
    1. paid search keywordsmarketing for staffing agencies
    2. marketing a staffing company is hard
    3. marketing plans for the staffing industry
    4. As well as: staffing for marketing agencies

 

 

The Mantra of Digital Marketing: Be of Value!

Strive to be of value albert einstien

 

Some great words of wisdom from Albert Einstein. This is something that directly applies to Digital Marketing. “Strive not to be a success, but rather to be of value.” The key here is “To be of VALUE.” By creating something of value, success will follow.

Here are 3 things to think about when creating content:

  1. Is it valuable to someone? (other than yourself)
  2. What am I providing that is unique?
  3. Is it timely information?

Algorithm – Online Marketing Term of the Week

SEO algorithm diagramAlgorithm

  1. A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
  2. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.

Being a Solution Provider and Building Relationships

Last Thursday we took a trip to Middletown Connecticut to do a photo-shoot for one of our newest clients: A.R. Mazzotta. It was a lot of fun and great opportunity to spend time with the A.R. Mazzotta staff.

A.R. Mazzotta Logo - A Connecticut Staffing AgencyA.R. Mazzotta Employment Specialists is a staffing company that serves the state of Connecticut. They contracted us to develop their new website as well has to partner with them for their Digital Marketing. In the past few weeks we formulated the plan for new site and also started development.

Of course one thing every new website needs is quality images and photography. The President at ARM, Laura is fundamentally against using stock photos. You know, the photos that you can buy online that hundreds, maybe thousands of other companies are using. So, she wanted to use real photos of the company staff and employees.

One thing we always incorporate in our projects is a weekly status call. So while working on the planning stages of the website, I really started to get to know Laura’s and her company’s personalities. In this time I watched Laura go through two local professional photographers, without getting the quality of photos that she really wanted. Instead of just sitting and waiting until she found the right photographer or trying to push her to use stock photos, I decided to be proactive and take action.

Thinking outside the box to solve a client’s hard to resolve problem goes a looong way.

We don’t have an in house photographer, so I reached out to a photographer in our area: Matthew Lester. He travels around the country doing corporate photography. His niche is really recruiting material for universities. Recruiting for universities… a staffing company… I’ve seen a bunch of his work through social media and his site and I was sure he would be a good fit for ARM. One of the selling points besides the quality of his photos, is he also uses a special tool that syncs his camera to an iPad as he shoots. So we can see what the pictures look like as they are taken. This is something I think all photographers should use. No waiting, you can tell if the shots are working or not, right away. This excited Laura!

So we set everything up and headed to CT for the shoot. And guess what.. it went REALLY well! We managed to get all the shots we wanted and more. The client was at ease because they saw how good they were right away. Now with so many good shots, the hard part is choosing which ones should go on the site! I Can’t wait to see the finished product when the site launches.

“I really appreciate that you are solution driven. A perfect example is the photo dilemma.” Laura Pedersen – A.R. Mazzotta

This experience is not new for us and it embodies the philosophy of Blackbird e-Solutions. Thinking outside the box to solve a client’s hard to resolve problem goes a looong way. Even though we don’t typically do photography, being a solution is much, much better than waiting and letting the client get frustrated. After all sales and successful businesses are about building relationships. Not taking orders and dispensing a product.

Check out some “behind the scenes” pictures or our photo-shoot on Google+ or Facebook.

~~~ Just a disclaimer these are photos of Matt (Taken with a Samsung S4 phone), not by Matt. So don’t judge Matt’s skill by these photos. You can blame me. Haha ~~~

Photo-shoot with A.R. Mazzotta

 

August TweetUp In Lancaster PA

Lancaster PA Tweetups every 4 Thursday at 7:30 AM

It’s time for our monthly TweetUp! Join Blackbird e-Solutions LLC as we co-host this month’s Tweetup at Commonwealth On Queen.

Thursday, August 28, 2014

It’s a great way to meet a few new people and enjoy good conversation with your morning coffee.

We had a great turnout last month. We’re looking forward to seeing everyone this month.

RSVP Here

Be sure to follow the hosts at @BbeS and @CommonWealthOnQ

How Staffing Agencies Can Leverage Facebook Graph Search for Recruiting

Last February I wrote a piece about Facebook’s, then new, Graph Search (Clarifying Facebook Graph Search). The post centered on how Graph Search worked and what digital marketers need to do to take advantage of it.

“Think 6 degrees of separation. Graph Search is Facebook’s attempt to really use their platform to find information.”

facebook graph searchToday I’d like to talk about how staffing agencies can leverage Facebook’s Graph Search for recruiting.

Graph Search has been live for a little more than a year and with it Facebook has revolutionized the way that you can find information on Facebook. As I often say, “Social Media is like word of mouth on steroids.”

Graph Search makes it so you don’t even have to ask your “friend’s” opinions because it’s all already on Facebook!

What they’ve done is further developed Facebook’s traditional search functionality and gave it the ability to better understand natural language, making it much more intuitive and precise for searchers. This means users can search using natural language to find things such as people, events, personal information, photos, interests, or a combination of all of these and more. Here are some examples:

  • Friends who are interested in soccer
  • People who graduated from University of Tennessee
  • Nurses who live in Cherry Hill NJ

Search Tips for Staffing Agencies and Recruiters

As you can see from the list above, one of the things you can search for is Job Titles (nurses, fork lift drivers, etc.). You can also refine your search by adding a location: “Fork Lift Drivers who live in Philadelphia, Pennsylvania”

Forklift drivers philadelphia Graph search

Furthermore you can refine your search by using a particular Employer’s Name. If you want to recruit from a particular company, or someone that has worked there you can simply search for the company or organizations name. If you would like to find particular job title from that organization you can refine it like this: “Software Developers at Google.” And Facebook will show you a list of software developers at Google.

Facebook Graph Search: Software Developers at Google

Another example: “Nurses at Children’s Hospital of Philadelphia”

Facebook Graph Search: Nurses at Children’s Hospital of Philadelphia

Let’s say you are working on filling a position for a company that will only hire from Ivy League schools. Facebook Graph Search can help you there too. You can search for graduates of Wharton Business School by searching by Education. “People who graduated from The Wharton School”

Facebook Graph Search: People who went to The Wharton School

You can also add the year: “People who graduated from The Wharton School 2013”

Facebook Graph Search: people who graduated from the wharton school 2013

Sample Search Queries for Staffing Agencies and Recruiters:

  • (Job Title) who live in (location of position).
    • Engineers who live in San Francisco
    • Nurses who live in Philadelphia
  • People who graduated from (University)
    • Doctors who graduated from Georgetown University
    • Accountants who graduated from Pennsylvania State University
  • (Job Tittle) at (company)
    • Fork lift drivers at Costco
    • Office Managers at Vanguard

Leverage Graph Search Filters to Refine Your Recruiting Efforts.

You may find that Facebook is returning lots of results when you use some of the broader search parameters such as location. Luckily though, Facebook gives you many options to refine your search. When searching via Employer’s Name, you can then filter using things such as “Current City”, “Gender”, “School”, etc.

Or for Education you can further refine your candidate search with “Employer”, “Degree”, “Concentration”, etc. These refinements could be useful for finding someone that lives close to where the position you’re recruiting for is located, or if the employer is requiring a certain type of degree.

facebook graph search filters

Contact Prospective Employees Directly

By using Facebook Graph Search for recruiting you also get the option to contact candidates directly via their profiles. You may find that in many cases when you try to message a prospect via their profile, you are shown the message, “Your message will go to Art’s Other folder because you aren’t connected to him on Facebook. See More.”

Similarly to LinkedIn’s paid accounts where you get a certain number of messages to people you aren’t linked to, Facebook allows you to pay to contact people you are not connected to. The difference is Facebook does it on a Per message basis; $1 per message. This is a great low cost way to directly let the recruit know you value their skills enough to reach out to them.

 

contact prospective employees via Facebook Messenger

 

Are There Any Challenges to Using Graph Search to Recruit?

Like anything, Graph Search has some challenges. One of the biggest challenges is your search results depend on what people have included in their profiles. Unlike LinkedIn, Facebook is traditionally a more social platform that people use to connect with friends and family, so not everyone will have their employer or job title filled in. However despite this limitation the up-side for staffing agencies and recruiters is that Graph Search provides more personal data such as, hometown, current city, gender, interests, activities and more.

The ability to customize search with Facebook’s Graph Search is its biggest benefit to recruiters and staffing agencies. LinkedIn is a great resource to find white collar talent, however using Facebook will give a competitive edge in recruitment and talent acquisition because it offers access to passive job seekers and prospective employees that traditionally don’t use LinkedIn.

Does your agency use Facebook Graph Search for recruitment? What success have you had with it? We’d love to hear your story.

digital marketing strategy

Digital Marketing w/o Analytics is Like Driving w/o a Steering Wheel

Digital Marketing without Analytics is like driving without a steering wheel.

digital marketing without analytics is like driving without a steering wheel

You wouldn’t drive down a windy road through the woods without a steering wheel would you?

Can you image just hoping that you’ll make it through the woods without running off course, or even worse crashing into a tree? Yikes!

So why do so many companies develop digital marketing campaigns without looking at the data they can gain from Analytics? Just think of all the obstacles you could avoid, just by knowing what was happening. Analytics not only tells you what has worked in the past, it can help you steer clear of the obstacles in front of you.