We are at another turning point for online marketing. In the past year Google has reaffirmed the old mantra “Content is King” by updated their algorithm to penalize sites that were using SEO trickery to gain higher placement in search results. Think Panda and Penguin Updates. The advice coming out
In today’s fast paced world it isn’t enough to be ordinary. People aren’t responding to the old ways of marketing. Whether you’re marketing yourself or a million dollar company, don’t be ordinary… Be Extraordinary.
This is a great use of double take photography. The Mercedes Benz advertisement: A car that always looks fast. Even when it’s parked!
We just received a bunch of Google AdWords Vouchers in a Pizza Box, and we’d like share them with you! Get Your Free $100 When You Sign Up for a Paid Search Plan Get $100 free when you sign up for Paid Search with us. Paid Search is a great
This is the latest post in the series Killer Online Marketing for 2013 One of the things you need to understand early on in your online marketing plan is where your target audience hangs out online. This can vary from industry to industry. Maybe you’re selling to teens, retirees,
Out with the old, in with… no wait how does that goo? If you don’t have something new, use something old?? Anyway, Facebook has added a throw back to the MySpace mood. You remember MySpace right. “Bryan is feeling happy.. is feeling sad …feeling bored….” —- Actually there’s a bit
Today I notice on the bottom of the Reuters site there are ads that are served by Marchex. After there ads their a link that says, “Buy a Link Now.” As an SEO this made me cringe a little. (Click image to Enlarge) The reason this bothers me is because
Some time ago LinkedIn added “Skill Endorsements” to their profiles. This is a way for others to validate you for your skills. Or perhaps it can be taken as a vote of confidence. I think this is a great idea. However if you were waiting for it, here comes the
In our post, Ready, Assess, Fire, Aim – Laying the Groundwork for Online Marketing we looked at your current online presence: Your Home Base. We asked you to answer the following questions. Do you have a website? Do you or your organization have full control of the site? Do you
We hear this often from clients and prospects. The problem is many companies believe if they build a site it will sell by itself. Unfortunately this is rarely true. Yes, websites can replace salespeople and I’ve definitely seen this happen, but it doesn’t just happen on its own. Building a
Revolutionary, right?? I just read an post on PR News where they claimed that because Papa John’s PR Firm was empowering bloggers by calling them out on their mistakes. The story goes that the PR firm is contacting bloggers that apparently misquoted the companies founder and asking them to correct
I received an email from a client this week and among answering some questions she had this to say about Blackbird e-Solutions. “I was just telling one of my co-workers that I am so glad we made the decision to do this project with you guys because I have such
Last time we looked at your Current Online Presence and discussed some basic questions. Do you have a website? Do you or your organization have full control of this site? Do you have access or do you have someone that can quickly update your website? Do you currently track what
This is the second post in our series “Killer Online Marketing for 2013” Want the whole series to be delivered straight to your inbox? Sign up for the free series Killer Online Marketing for 2013! Many of you have probably heard the popular mantra, “Ready, Fire, Aim.” This is often
We often have clients ask what the limits are to AdWords. It usually happens with larger companies or e-commerce sites that have lot’s of products. They start adding keyword, campaigns, adgoup or ads and they start to worry they will run out of space. The truth is, most advertisers will
Here’s a strange tidbit of information. It doesn’t appear that Google Trends is reporting an data from the US State of Wyoming. I noticed it today when I was doing keyword research for an SEO project that I’m working on for a client. I even tested the keyword “dog. ”
We work with our clients to help them get found online. That often means using paid search or media to get their message out. These avenues work very well and are great way to track who’s seeing your ads and the ROI (return on investment). We’ve seen many different ways
According to a study by Branding Brand mobile, in 2012 sales saw an increase of 128% on Black Friday compared to 2011. This shows that mobile is definitely here to stay. This number isn’t about mobile visits, but sales, so these stats could have a direct effect on your bottom line.
Wishing you and your family a great day as you celebrate Thanksgiving! We’ll be closed for the holiday tomorrow and Friday, but will be back to normal on Monday 11/26/12. Happy Thanksgiving!
Google has recently opened the doors (virtually of course) to it’s infamous data centers. Now you can see where your bits, bytes and gigabytes are traveling when you search for something on Google.com, watch a YouTube Video or send an email through Gmail. From the virtual tour: When you’re on
@hiaairport Nah, I want to see everything. 😉 Although I would probably start with someplace I've never been. Maybe Africa or Asia in reply to HIAairport 2012-10-05 Have you created your online marketing plan for the holiday season yet? Not sure what to do? We'd be glad to help! http://t.co/qseFf6Tv
