Why The Income Store Is Just 1 Bad Actor | Investing in Online Businesses

investing in online businesses buying websites

I’m writing this post in response to the news of the pending SEC investigation and shutting down of The Income Store. I felt I should post something for a few reasons: Partly to defend the industry and the alternative investment vehicle of investing in websites or online businesses. Because unfortunately, there are bad actors in […]

Top 2 Digital Marketing Trends to Watch in 2020

ai - artificial intelligence holding the world

The new year always comes with new things. This year we decided to put together a short list, a very short list, of some of the most important digital marketing trends for 2020. So here goes! 1. Digital Intelligence We’ve done a lot of talking about “the digital transformation” in 2019. This is only going […]

Conversion Rate – Digital Marketing Term of the Week

online marketing conversion funnel

Conversion Rate is the total number of actions taken (I.e. a form fill, download, newsletter signup, a purchase, etc.) on your website as compared to the total number of visits By developing a deep understanding of your conversion rate and what a conversion really means to you, you can build a better digital marketing strategy. […]

Sessions (Visits) – Digital Marketing Term of the Week

session diagram showing how sessions are defined

Sessions (also called Visits) are the number of times someone visits your site or app. An individual visitor can have multiple sessions/visits. Used in digital analytics. If a visitor comes to the site but then is inactive for 30 minutes the session/visit will automatically end. If they then click on something after the 30 minute […]

Duplicate Content – Digital Marketing Term of the Week

Duplicate Content is when the same content is found on a website or multiple sites across the internet. This is a follow up to our earlier post this week where we said “there is no penalty for duplicate content,” but it can be problematic. There are many reasons why you might have duplicate content. Some […]

There Is No Penalty for Duplicate Content – Breaking the Myth

break the myth seo

Did I Just Say That Duplicate Content Is Ok? Wait, what? Did I just say that duplicate content is ok? And that Google doesn’t penalize sites for duplicate content? I’ve written about this in the past (Top 3 Ways to Get Punished by Google) and yes… I’ve fallen for it. It’s so easy to say, […]

HReflang – Digital Marketing Term of the Week

hreflang for international seo

Hreflang is an HTML markup that is used when you have pages in multiple languages and/or regions that are similar in meaning. So essentially just translated versions of the same page. This is very important for international SEO. Using Hreflang on page or in your sitemaps will give you the ability to specifically tell search engines […]

Why Use Google Analytics and GTM?

google analytics log

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~John Wanamaker I’ve used this quote many times. It just really sums up the power of digital marketing and analytics. Just imagine if you knew which half was a waste of time. Think of how powerful your campaigns […]

Direct Traffic – Digital Marketing Term of the Week

Pie graph with direct traffic

Direct Traffic Direct Traffic also sometimes called direct navigation, is traffic to a website that results from visitors typing the URL directly into a browser or clicking on a bookmarked link. This also often happens with Google’s suggestions. So, if you are looking for our company and start typing “blackbird”, Google may suggest blackbirdesolutions.com, this […]

Bounce Rate – Digital Marketing Term of the Week

bounce rate: a diagram defining bounce rate in a visual fashion

Bounce Rate Bounce Rate is a website analytics term that represents the percentage of visitors to a particular website who arrive on a page and then navigate away from the site/page without interacting with the page at all. The visitor does not go to a second page or click on something that has been tagged […]