Category: Search Engine Optimization (SEO)

There are two main types of search engine optimization (SEO): Organic or Natural Search and paid search, i.e. Pay Per Click (PPC). As the PPC market grows and becomes more competitive, organic search optimization will become more valuable. PPC search can lead to high marketing costs and lower your ROI. With better organic search engine ranking, costs can effectively be reduced and ROI increased. The trick is in creating a balance between PPC search ranking and Organic Search Ranking.

Why a Regular SEO Audit is Important for Your Website

A website audit or SEO audit is very similar to taking your car to get an oil change. You know you need to do it and it will help extend the life of your car. Your mechanic will change the oil, check the fluids, check the air pressure, and more, but sometimes it can be […]

Can SEO Help With A Crisis? Using SEO As A PR Tool

SEO is definitely a long-term play. While there are some things you can do to prepare yourself for a crisis, it is not a tool quick response tool that can be turned on once a problem arises. One of the main issues of a PR crisis is that negative news is released and potentially shows […]

Why is Ranking Dropping When My Impressions Increase?

This is a question that I often get from SEO clients. It is often difficult to pin down the exact reason why this is happening. The phenomenon of impressions going up but the average ranking drops seems very counter-intuitive. One would think if your site is getting more impressions it is because of better ranking. […]

3 SEO Image Optimization Best Practices

Image optimization is one of the most commonly overlooked on-site optimization tactics. People forget that image can also drive traffic to their sites and make for a well rounded optimized page. What is SEO Image Optimization? SEO image optimization is the practice of making sure your images contain important information that explains what is in […]

Now Is The Time To Strengthen The Digital Foundation of Your Business

What is the heart of your online digital presence? Your website! Here are 6 best practices for onsite SEO to secure your foundation. Meta tags: Make sure your titles and meta descriptions are unique enticing and relevant to what is on each page. I.e. keywords. Page/site speed: Make sure your site is optimized for speed. […]

Do Blog Tags and Categories Help Your SEO?

I recently came across more content writers and marketers advocating to clients that they need to use blog tags and categories to help their SEO. Too many of them want to use a lot of tags. I mean LOTS of tags! They believe that simply adding blog tags and categories will help your SEO. I’m […]

For E-A-Ts Sake! Create Better Content

Want to create better content? Then ask yourself the following questions when you’re writing: Am I providing the reader with a comprehensive answer to their question? Expertise Is my content more thorough than what’s already on the #1 page of the SERPs? Am I presenting the information in a trustworthy way (citing sources, quoting experts)? […]

Guest Blogging – Digital Marketing Term of the Week

Guest Blogging or Guest Posting is when you post on another company’s blog. Typically the site is in a related or complementary industry. Guest blogging can be an effective way to get exposure for you and your company. It can also offer a good way to gain backlinks from authoratitive sites. This can have a […]

Are Headings Important for SEO? How to Use Heading Correctly for SEO.

Should you be using SEO headings such as H1, H2, H3? The short answer is yes, but Google (John Mueller) recently downplayed their importance for SEO.

There Is No Penalty for Duplicate Content – Breaking the Myth

Did I Just Say That Duplicate Content Is Ok? Wait, what? Did I just say that duplicate content is ok? And that Google doesn’t penalize sites for duplicate content? I’ve written about this in the past (Top 3 Ways to Get Punished by Google) and yes… I’ve fallen for it. It’s so easy to say, […]

Are H1 Tags Critical for SEO?

In a recent “Google Webmaster Central office-hours” video John Mueller weighed in the subject to say that your site will be fine without H1 tags or with many H1 tags. Basically, they are not critical for Google Search. However, he did say he would use them in the “proper” way on a page. As per […]

Breathing Life Into the Lancaster PA SEO Professionals Group

Hey Lancaster PA SEO and marketing professionals! There used to be a vibrant SEO group in Lancaster (Lancaster SEO Professionals), but unfortunately, it has been neglected for about 6 years. Guess what though. We’re helping to revive it! Our founder Bryan is part of a team of SEO professionals that are attempting to revive the […]