3 SEO Image Optimization Best Practices

image optimization for seo

Image optimization is one of the most commonly overlooked on-site optimization tactics. People forget that image can also drive traffic to their sites and make for a well rounded optimized page. What is SEO Image Optimization? SEO image optimization is the practice of making sure your images contain important information that explains what is in […]

Now Is The Time To Strengthen The Digital Foundation of Your Business

Now Is The Time To Strengthen The Digital Foundation of Your Business

What is the heart of your online digital presence? Your website! Here are 6 best practices for onsite SEO to secure your foundation. Meta tags: Make sure your titles and meta descriptions are unique enticing and relevant to what is on each page. I.e. keywords. Page/site speed: Make sure your site is optimized for speed. […]

Google Offers Google Ads Credits to Small Businesses

Google Ads Logo

With the COVID-19 news, We Wanted to Give You Some Good News. Google is providing $340 million in Google Ads credits to small businesses, although it isn’t clear yet how much each company will get. Also, while this is not immediate relief, it will help ease the costs marketing this year. You can learn more […]

Do Blog Tags and Categories Help Your SEO?

blog tags and categories

I recently came across more content writers and marketers advocating to clients that they need to use blog tags and categories to help their SEO. Too many of them want to use a lot of tags. I mean LOTS of tags! They believe that simply adding blog tags and categories will help your SEO. I’m […]

For E-A-Ts Sake! Create Better Content

Google Search Quality Guidelines EAT

Want to create better content? Then ask yourself the following questions when you’re writing: Am I providing the reader with a comprehensive answer to their question? Expertise Is my content more thorough than what’s already on the #1 page of the SERPs? Am I presenting the information in a trustworthy way (citing sources, quoting experts)? […]

Guest Blogging – Digital Marketing Term of the Week

guest blogging is good for SEO

Guest Blogging or Guest Posting is when you post on another company’s blog. Typically the site is in a related or complementary industry. Guest blogging can be an effective way to get exposure for you and your company. It can also offer a good way to gain backlinks from authoratitive sites. This can have a […]

There Is No Penalty for Duplicate Content – Breaking the Myth

break the myth seo

Did I Just Say That Duplicate Content Is Ok? Wait, what? Did I just say that duplicate content is ok? And that Google doesn’t penalize sites for duplicate content? I’ve written about this in the past (Top 3 Ways to Get Punished by Google) and yes… I’ve fallen for it. It’s so easy to say, […]

Are H1 Tags Critical for SEO?

google logo

In a recent “Google Webmaster Central office-hours” video John Mueller weighed in the subject to say that your site will be fine without H1 tags or with many H1 tags. Basically, they are not critical for Google Search. However, he did say he would use them in the “proper” way on a page. As per […]

Breathing Life Into the Lancaster PA SEO Professionals Group

Hey Lancaster PA SEO and marketing professionals! There used to be a vibrant SEO group in Lancaster (Lancaster SEO Professionals), but unfortunately, it has been neglected for about 6 years. Guess what though. We’re helping to revive it! Our founder Bryan is part of a team of SEO professionals that are attempting to revive the […]