Being Bad to Your Customers is Now Bad for Your Google Ranking
Brand management online is very important and today Google adjusted their algorithm so the old “any publicity is good publicity” doesn’t work. The decision came after and investigation of DecorMyEyes who harassed a woman and she posted her experience online. The company admitted they were looking for buzz even if it is negative. Being bad […]
3 Real-Time Search Engines You Should Know About
There has been a lot of talk recently about Real-Time Search. Both Bing and Google are integrating it into their search results as well as creating their own real-time search engines: Google Realtime Search and Bing Social. To do this they have both made deals with Facebook and Twitter to get access to their data. […]
The Residential Phone Book Goes the Way of the Dodo Bird
It looks like the telephone companies have finally seen the writing on the wall… or online. The old “reach out and touch someone,” certainly isn’t happening through the whitepages anymore. In the past month alone, New York, Florida and Pennsylvania approved Verizon Communications Inc.’s request to quit distributing residential white pages and regulators are giving […]
Right From the Horses Mouth: No One Can Guarantee a #1 Ranking on Google
Ok first, Matt I’m not calling you a horse. But Google.. well, how about we say “right from Google”. Anyway, many people that don’t understand SEO often want a guarantee that they will be ranked #1 before they spend the money. That would be great if we could, but then everyone would be have a […]
Google Makes Local Search More Transparent. A Big Change? Not Really.
Yesterday on the Google’s Public Policy Blog, Google announced that they were moving their settings for local search to a much more prominent place on the left hand panel of the search results page. This is not a huge policy change. Which is even stated in their post: With this new display you’re still getting […]
Website Analytics How to: Advanced Segments in Google Analytics
“Not everything that can be measured counts” – Albert Einstein This is a great quote to apply to analyzing website traffic. When using Google Analytics, or any other website analytics tool, it is easy to waste a lot of time measuring and looking at data that really isn’t useful. Great you can see that you […]
Developing a Search Friendly Site (video)
Yesterday I posted about Google’s Search Engine Optimization Starter Guide. If you learn better by reading check out the guide. If you learn better with videos check out this video to learn the basics of search friendly development beginning to end, including: Using Flash and JavaScript Headings and adding content Using Robot.txt files and sitemaps […]
SEO for Beginers by Google (Google’s SEO Started Guide)
Are you just getting started in SEO? Are you a professional that wants a refresh on the basics? Guess what, Google has you covered. Google recently updated their Search Engine Optimization Starter Guide(pdf). The new version includes More and clearer examples to help you understand. Definitions of terms through out the guide. Tips for optimizing […]
Will SEO Be Around in 5 Years? Matt Cutts Says “Yes”
With the new launch of Google Instant there’s been a lot of talk about how it is going to kill SEO, or the need and ability for SEO professionals to effectively optimize websites so that they rank in Google’s SERPS (search engine results). Some people are going as far to say it is an SEO […]
Google Tips for International SEO and Websites with Multiple Languages
Many international companies with multi-lingual sites use machine translation such as Google Translate to translate their content. Google has recently warned against doing this. Google’s own John Mu commented in the Google Webmaster Central forums: I just want to add a word of warning here — using automated translation tools to directly create content for […]
Google Releases Google Instant
Google announced Google Instant amid a flurry across the blogshpere and social media. Interesting thing is if you start typing Google Instant into Google it doesn’t predict itself as an option. Hmmm.. Is Google Instant being modest? Here’s a quick lowdown and a video to explain what all the talk is about. Faster Searches: By […]
Anti-Google Advertisement Aired in Times Square NYC
A consumer watchdog is airing a video attacking Google’s privacy policies. The video shows Google’s CEO Eric Schmidt as the ice cream man giving away ice cream to kids. After giving the kids the ice cream he tells them he is going to take all their secrets. Then he goes on to tell them secrets […]