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Welcome to the e-Life Blog, where marketing expertise meets momentum.
We share our experience through strategies, tool and behind-the-scenes insight that help companies grow. You’ll find marketing deep dives, campaign breakdowns and industry insights. This is where we document what is working in the industry, what’s next and how businesses can win.
Whether you’re a soccer brand scaling up, a club navigating marketing decisions, or a business owner curious about what drives real results, you’ll find useful ideas, actionable tips, and a dose of inspiration. eLife isn’t fluff. It’s the real playbook from a team that lives in the game and thrives on helping brands grow smarter and faster.
Yesterday, I came across an interesting Peta Pixel: Why You Shouldn’t Give Too Much Weight Too Anonymous Online Critics, and it got me thinking. Briefly, here’s what what the the post was about: In 2006 a guy name André Rabelo submitted the photo below to group called DeleteMe!, where members
Social Media in the Workplace Do You Need a Social Networking Policy by Jeannine Hohman, HR Strategist, TriStarr Staffing Today’s employers are faced with many challenges, including managing a multi-generational workforce. Employees come from many backgrounds, cultures and the generations may span between World War II (born before 1940) and
A few weeks ago I was speaking to a local business group about the advantages of using social media marketing for business promotion and I included a slide that showed the costs of using social media. The main point I was trying to drive home was “Time is Money.” Basically
I was talking with a client to day, and we were discussing a logo for one of their new divisions. The client found a logo from a another company that they really like. I liked it too. However, to me it doesn’t fit in with the rest of their branding.
I just read an article over on the Forbes.com site titled: Why Apple, Google And EBay Will Slash And Burn Investors. At first glance you might think it is just a bit of sensationalism intended to get pageviews. OK, maybe the title is, but then again you need a good
This morning I was surprised to see the infamous Google Street view Car drive by the office. Google Street View lets you view many locations around the world at street level. When using Google Maps, click on the little yellow man above the zoom functions to enter Street View. The
I’m definitely not a believer in bots, or that you should solely use a scheduler for your Twitter or Facebook profile, because after all it’s about engaging not spitting out automated updates. However, sometimes automation is a great thing. I run a website for soccer enthusiasts in Central Pennsylvania called
Last week one of my clients Protocall Staffing (A staffing company serving southern and central NJ as well as southeast PA) discovered that their Facebook Company Profile was not visible to the public anymore. In order to view their company page you needed to be signed into Facebook. Previously it
I haven’t posted much for the last couple of weeks because I’ve been doing some traveling. Right now I’m sitting in a Ferienwohnung (vacation apartment) in a subburb of Munich Germany. As I’ve been traveling I’ve taken notice of how social media and search are used by local businesses. It’s
How comfortable is your organization? Releasing control to allow the community to grow organically. Being open with communication about organization and products. Encouraging community members to discuss products and services. People saying bad things about the company and being able to respond objectively and openly. Others writing content for the
I had a few people ask me recently how to get a personalized URL for their company page on Facebook, so I thought a I’d do a quick post about how to do it. So here goes. Before you start, some words of warning. You need to have at least
I’m happy to announce the launch, or I guess I should say “re-launch” of the TriStarr Staffing blog. TriStarr Staffing is one of our oldest clients. We’ve worked with them in many different areas of internet marketing including; SEO, Social Media, Website Analytics and Pay Per Click Adverting. Today we
Their is a misconception among a lot of businesses and business owners that Social Media is free. When I come across people that believe this, I try to explain to them that even though many of the tools and platforms are free, using the free tools correctly is not. The
Did you know that you can now add admins to your company’s LinkedIn profile? It used to be once you created a profile for your company only you were able to edit it. Then they added the feature that anyone who has an email from your company domain. Now, you
Early this morning Amazon Web Services started experiencing a problem in one of their data centers in Virginia. Amazon Web Services is a cloud computing service from Amazon.com. Many online platforms and services use Amazon’s service to host data for their online applications. It’s been reported that the outages were
Whenever I’m pitching new business, one of the first questions or concerns I hear is, “What’s the ROI for Social Media?” Of course businesses want to know what they will get for their investment in this new medium. Fair enough. After reading a post this morning by Brian Solis: Social
By now you’ve probably heard of the Farmer Update that Google released in February for it’s algorithm. The update was primarily focused on cleaning up Google’s result pages by removing content farms. Content farms are sites that simply publish large amounts of content of little value in order to gain
First there was Google Wave. Then there was Google Buzz. Now we have Google +1. Google’s attempts to break into the social space have been less than extraordinary. But, out of the 3 I believe this one has the best chance to make it. Many people are comparing Google’s +1
Facebook Profiles – You’ve Been Warned! There has been a lot of talk recently about personal profiles versus public or business profiles. I’ve noticed a lot of discussions popping up about converting personal profiles that people set up for a business to a business page. The buzz was presumably started
It seems everyone is getting in on the April Fools’ Day action today. Youtube posted black-and-white videos said to be from 1911. Huffington Post put up a fake pay wall on their site. Hulu published a pixely 1990’s looking redesign. Google played with the “helvetica” font. Even serious sights like
