Virgin Logos: Branding or Arrogance?
I was talking with a client to day, and we were discussing a logo for one of their new divisions. The client found a logo from a another company that they really like. I liked it too. However, to me it doesn’t fit in with the rest of their branding. So, I wasn’t sold on […]
A Scathing Article About Apple, Google and EBay – But is it Wrong?
I just read an article over on the Forbes.com site titled: Why Apple, Google And EBay Will Slash And Burn Investors. At first glance you might think it is just a bit of sensationalism intended to get pageviews. OK, maybe the title is, but then again you need a good title to get people interested. […]
Google Street View Car Spotted in Lancaster, PA
This morning I was surprised to see the infamous Google Street view Car drive by the office. Google Street View lets you view many locations around the world at street level. When using Google Maps, click on the little yellow man above the zoom functions to enter Street View. The Google Cars have picked up […]
How to Schedule Bulk Twitter & Facebook Posts with Hootsuite
I’m definitely not a believer in bots, or that you should solely use a scheduler for your Twitter or Facebook profile, because after all it’s about engaging not spitting out automated updates. However, sometimes automation is a great thing. I run a website for soccer enthusiasts in Central Pennsylvania called CentralPASoccer.com and every week we […]
Facebook Company Profile Not Visible to Public When Using Country Restrictions
Last week one of my clients Protocall Staffing (A staffing company serving southern and central NJ as well as southeast PA) discovered that their Facebook Company Profile was not visible to the public anymore. In order to view their company page you needed to be signed into Facebook. Previously it didn’t matter if you were […]
Local Marketing is the Key to Going Global
I haven’t posted much for the last couple of weeks because I’ve been doing some traveling. Right now I’m sitting in a Ferienwohnung (vacation apartment) in a subburb of Munich Germany. As I’ve been traveling I’ve taken notice of how social media and search are used by local businesses. It’s also been interesting to hear […]
10 Things Organizations Need to Be Comfortable With When They Start Using Social Media
How comfortable is your organization? Releasing control to allow the community to grow organically. Being open with communication about organization and products. Encouraging community members to discuss products and services. People saying bad things about the company and being able to respond objectively and openly. Others writing content for the community. Asking for honest feedback, […]
How To: Set a Customized URL for Your Facebook Business Profile
I had a few people ask me recently how to get a personalized URL for their company page on Facebook, so I thought a I’d do a quick post about how to do it. So here goes. Before you start, some words of warning. You need to have at least 25 likes to claim your […]
Introducing TriStarr Staffing’s New and Improved Blog
I’m happy to announce the launch, or I guess I should say “re-launch” of the TriStarr Staffing blog. TriStarr Staffing is one of our oldest clients. We’ve worked with them in many different areas of internet marketing including; SEO, Social Media, Website Analytics and Pay Per Click Adverting. Today we are launching their new and […]
Wondering About the Cost of Social Media? Think: “Time is Money”
Their is a misconception among a lot of businesses and business owners that Social Media is free. When I come across people that believe this, I try to explain to them that even though many of the tools and platforms are free, using the free tools correctly is not. The old adage always comes to […]
LinkedIn Business Profiles: Add Admins to Your Company’s Profile
Did you know that you can now add admins to your company’s LinkedIn profile? It used to be once you created a profile for your company only you were able to edit it. Then they added the feature that anyone who has an email from your company domain. Now, you can add people in your […]
Amazon Web Services Goes Down and Takes a Multitude of Sites With It
Early this morning Amazon Web Services started experiencing a problem in one of their data centers in Virginia. Amazon Web Services is a cloud computing service from Amazon.com. Many online platforms and services use Amazon’s service to host data for their online applications. It’s been reported that the outages were caused by a networking event. […]