Digital Transformation – A Challenge for Marketing Agencies Too
Right now Digital Transformation is a hot topic in business. Companies are finally seeing the writing on the wall that if you don’t embrace digital you will not survive. This includes every part of business. From sales, marketing, customer service, inventory management, customer retention, to other processes… The list goes on. What most people forget […]
Topic Clusters for SEO Value
Topic Clusters is not a new topic, but it is getting a good deal of buzz recently. It’s also similar to the Digital Marketing Flowchart I’ve talked about for years. Think Macro SEO In the case of Digital Marketing, the idea is that your website is the center of your universe. Everything you post, release, […]
Tracking Pixel – Digital Marketing Term of the Week
Tracking Pixel A tracking pixel (also called a marketing pixel or pixel tag) is an HTML or Javascript code snippet that is added to a website that loads an invisible image when someone visits a website or opens an email. Typically used to track website or email activity include the following: Operating system Device type […]
Facebook Lookalike Audiences, What Good Are They?
Facebook Ads are a very powerful way to reach your prospective customers online. With Facebook’s targeting, you can get very granular about specifically who you are trying to reach. You can target people’s interests, what types of things they like on Facebook, their activities online and much more. This technique can create very narrow niches […]
All About The Data – Google Buys Looker – Salesforce Buys Tableau
These acquisitions headline the growing interest in data and more so the need to understand data. The problem is more so the lack of understanding the data.
Join Us At Our New Location
This summer is shaping up to be a hot one and we have some hot news too! Less than a year ago, last September, we officially open our doors again and started taking on new clients. Now less than 10 months later we are opening a new office. You may have heard of the coworking […]
Which is Best For SEO: Subdomains or Subfolders?
What’s better for SEO using a subdomain or subfolder? Is there a reason why?
This is an age old debate when it comes to SEO. If you ask Google they’ll say they don’t really care if you use a subfolder or subdomain. You have to use what’s best for you.
How to Improve Google Ads Quality Score
I’m often asked things like the following about Quality Score in Google Ads. Can you SEO our landing page so it improves the quality score in Google Ads? We optimized our site, so why isn’t our quality score better? SEO Does Not Fix Quality Scores While optimizing a page for organic search can have the […]
How Much Should We Pay for SEO Services? SEO Pricing
As an SEO services agency, we are often faced with the question “How much should I really be paying for SEO services?” That is often a loaded question. It usually depends on the industry and the state of the companies findability when we talk to them. Look at it this way for industries that are […]
SEO is no Longer About Keywords
(SEO) Search Engine Optimization is no longer just about Keywords, it is about “searcher intent”. Searcher intent (also known as “user intent”) is the reason a person has for entering a query through a search engine. It used to be you just had to find the keywords people searched for and add them to your […]
SEO is a Strategy NOT a Tactic: Part 3 in a 3 Part Series
This is the third installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads (Imforza) For any content that you put online, it is critical that it is optimized. Otherwise, you end […]
SEO is a Strategy NOT a Tactic: Part 1 in a 3 Part Series
Search Engine Optimization (SEO) is often thought of as a strangely mystical practice that many people, including marketers, don’t understand. It then becomes an afterthought. The thing is though it is just a strategy that starts with the question, “what are people searching for online?” Keyword research is instrumental in answering this question. It can […]