Resist Putting Your Digital Ads on Cruise Control

Everyone gets busy and one of the great things about technology is that it can automate a lot of things. Here are some great examples of automation: The Nest thermostat. Home automation, setting up your lights to automatically come on at night or when you are away. Making your morning coffee. I need this one! […]

Broad Match Keyword – Online Marketing Term of the Week

Broad Match Keyword A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match. Example: The broad match keyword: staffing marketing would trigger an ad if a […]

The Mantra of Digital Marketing: Be of Value!

  Some great words of wisdom from Albert Einstein. This is something that directly applies to Digital Marketing. “Strive not to be a success, but rather to be of value.” The key here is “To be of VALUE.” By creating something of value, success will follow. Here are 3 things to think about when creating content: […]

Algorithm – Digital Marketing Term of the Week

Algorithm A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.

A/B Testing – Digital Marketing Term of the Week

A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test.  The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.

Image ALT Tags – Digital Marketing Term of the Week

Image ALT Tags Or ALTernative Text Tags are HTML Tags that describe an image on a website. Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images. If a browser is unable to display an image for any reason […]

Blog – Online Marketing Term of the Week

Blog noun: A website or web page where an individual or individuals record opinions, updates, news and other timely information. verb: To add new material, news updates and/or other information to a webpage or blog.  

Black Hat SEO – Online Marketing Term of the Week

Black Hat SEO The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings. Anytime you are doing anything to try to trick the search engines to rank your site. […]

White Hat SEO – Online Marketing Term of the Week

White Hat SEO The use of accepted SEO practices in order to get higher rankings, more traffic, etc. With the evolution of search engines this come to mean focusing more on the content and understanding why people search rather then focusing on the search engines.

SEO – Online Marketing Term of the Week

SEO Search Engine Optimization. The act of modifying a web site to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. A process of helping people and companies get found online