Broad Match Keyword – Online Marketing Term of the Week

Broad Match Keyword

  1. A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match.
  2. Example: The broad match keyword: staffing marketing would trigger an ad if a user searched for any of the following.
    1. paid search keywordsmarketing for staffing agencies
    2. marketing a staffing company is hard
    3. marketing plans for the staffing industry
    4. As well as: staffing for marketing agencies



Algorithm – Online Marketing Term of the Week

SEO algorithm diagramAlgorithm

  1. A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer.
  2. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.

A/B Testing – Online Marketing Term of the Week

A-B TestingA/B Testing

  1. Or A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content.
  2. A controlled experiment containing 2 variants, A and B, one as a control and one as a test.  The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.

ALT Tags – Online Marketing Term of the Week

alt tags used to identify images on a websiteALT Tags

  • Or ALTernative Text Tags are HTML Tags that describe an image on a website.
  • Search engines cannot understand images or text within images, so by added an ALT Tag, search engines are able to categorize them to help searchers find relevant images.
  • If a browser is unable to display an image for any reason the it will typically show the ALT Tags.
  • They are also useful for blind website visitors.


Blog – Online Marketing Term of the Week



  • Definition of BlogA website or web page where an individual or individuals record opinions, updates, news and other timely information.


  • To add new material, news updates and/or other information to a webpage or blog.


Black Hat SEO – Online Marketing Term of the Week

Black Hat SEO

  • black hat seo The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic.
  • Use at the risk of being dropped from the engines or at least being removed from high rankings.
  • Anytime you are doing anything to try to trick the search engines to rank your site. It’s a slippery slope!


White Hat SEO – Online Marketing Term of the Week

White Hat SEO

  • The use of accepted SEO practices in order to get higher rankings, more traffic, etc.
  • With the evolution of search engines this come to mean focusing more on the content and understanding why people search rather then focusing on the search engines.

white hat seo

SEO – Online Marketing Term of the Week


  • Search Engine Optimization.
  • The act of modifying a web site to affect the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.
  • A process of helping people and companies get found online

SEO - Search Engine Optimization

Search Engine – Online Marketing Term of the Week

Search Engine

  • A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.
  • Search Engine examples: Google, Yahoo, Bing

search engines google yahoo bing

Meta Tags – Online Marketing Term of the Week

Meta Tags

  • meta tag exampleWeb page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page.
  • Common meta data include a web page’s description and keyword listing.
  • Meta tags should be unique, keyword rich and enticing to potential visitors.