Conversion Rate – Digital Marketing Term of the Week
Conversion Rate is the total number of actions taken (I.e. a form fill, download, newsletter signup, a purchase, etc.) on your website as compared to the total number of visits By developing a deep understanding of your conversion rate and what a conversion really means to you, you can build a better digital marketing strategy. […]
Sessions (Visits) – Digital Marketing Term of the Week
Sessions (also called Visits) are the number of times someone visits your site or app. An individual visitor can have multiple sessions/visits. Used in digital analytics. If a visitor comes to the site but then is inactive for 30 minutes the session/visit will automatically end. If they then click on something after the 30 minute […]
Duplicate Content – Digital Marketing Term of the Week
Duplicate Content is when the same content is found on a website or multiple sites across the internet. This is a follow up to our earlier post this week where we said “there is no penalty for duplicate content,” but it can be problematic. There are many reasons why you might have duplicate content. Some […]
HReflang – Digital Marketing Term of the Week
Hreflang is an HTML markup that is used when you have pages in multiple languages and/or regions that are similar in meaning. So essentially just translated versions of the same page. This is very important for international SEO. Using Hreflang on page or in your sitemaps will give you the ability to specifically tell search engines […]
Direct Traffic – Digital Marketing Term of the Week
Direct Traffic Direct Traffic also sometimes called direct navigation, is traffic to a website that results from visitors typing the URL directly into a browser or clicking on a bookmarked link. This also often happens with Google’s suggestions. So, if you are looking for our company and start typing “blackbird”, Google may suggest blackbirdesolutions.com, this […]
Bounce Rate – Digital Marketing Term of the Week
Bounce Rate Bounce Rate is a website analytics term that represents the percentage of visitors to a particular website who arrive on a page and then navigate away from the site/page without interacting with the page at all. The visitor does not go to a second page or click on something that has been tagged […]
SEM Search Engine Marketing – Digital Marketing Term of the Week
SEM – Search Engine Marketing is the technique of online marketing through natural or organic search engine results and paid search advertising placement. The purpose of SEM is to gain visibility and increase traffic referrals from search engines: paid and/or organic. SEM is often confused to be only Paid Search/PPC or SEO, however, it is […]
Backlinks – Digital Marketing Term of the Week
A Backlink (plural Backlinks) is an incoming link or hyperlink from a one web page to another page on a different website. When someone links to your site from their site Types of backlinks: Follow: This is a link that uses a tag that says “Follow this link to the page it links to.” These […]
Tracking Pixel – Digital Marketing Term of the Week
Tracking Pixel A tracking pixel (also called a marketing pixel or pixel tag) is an HTML or Javascript code snippet that is added to a website that loads an invisible image when someone visits a website or opens an email. Typically used to track website or email activity include the following: Operating system Device type […]
Broad Match Keyword – Digital Marketing Term of the Week
Broad Match Keyword A paid search keyword matching option in which an advertisement is displayed for all search queries that include a given keyword or phrase: in any order, with or without additional words. Keyword variants, synonyms and plurals are also included in broad match. Example: The broad match keyword: staffing marketing would trigger an ad if a […]
Algorithm – Digital Marketing Term of the Week
Algorithm A process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. In SEO, the formula that search engines use to determine the ranking of websites on their results pages.
A/B Testing – Digital Marketing Term of the Week
A/B Testing A/B Testing is a method of comparing the performance of two sponsored listings, landing pages or other promotional content. A controlled experiment containing 2 variants, A and B, one as a control and one as a test. The goal is to identify changes that increase or maximize a set outcome: I.e. clicks, conversions, etc.