SEO is no Longer About Keywords

(SEO) Search Engine Optimization is no longer just about Keywords, it is about “searcher intent”. Searcher intent (also known as “user intent”) is the reason a person has for entering a query through a search engine. It used to be you just had to find the keywords people searched for and add them to your […]

SEO is a Strategy NOT a Tactic: Part 3 in a 3 Part Series

This is the third installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. SEO leads have a 14.6% close rate, compared to 1.7% for outbound leads (Imforza) For any content that you put online, it is critical that it is optimized. Otherwise, you end […]

SEO is a Strategy NOT a Tactic: Part 2 in a 3 Part Series

This is the second installment of a three-part series about how SEO needs to be thought of as a strategy, not just a tactic. 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). (eMarketer) How do you create an SEO strategy that achieves “excellent or […]

SEO is a Strategy NOT a Tactic: Part 1 in a 3 Part Series

Search Engine Optimization (SEO) is often thought of as a strangely mystical practice that many people, including marketers, don’t understand. It then becomes an afterthought. The thing is though it is just a strategy that starts with the question, “what are people searching for online?” Keyword research is instrumental in answering this question. It can […]

Data Is Worthless to Marketing

I know a bit over-dramatic, but for most marketing teams this is a sad truth. They have data all around them but it’s worthless.
They are almost literally drowning in it.

What’s the strategy?
Read more to find out!

#dataanalytics #digitalmarketing

Like a Phoenix Rising…

Like a Phoenix Blackbird rising from the ashes. It has been a bit of a winding road, but after 4 years I’m happy to announce that Blackbird e-Solutions LLC is OPEN FOR BUSINESS and accepting new clients. The new Blackbird e-Solutions LLC will be similar to what the company was before with a focus on our core services: […]

Riddle – An Investment Property, But You Can’t Live In It

  An investment property, but you can’t live in it A business, but you can’t walk into it Everywhere, but nowhere in particular A cost, but less than starting from scratch   What Am I?   *Find out 10/1/18

Don’t Call it a Comeback…

Something is brewing around here. I wouldn’t call it a comeback, but something old is becoming something new!  Stay tuned to find out more. 

How Have the Internet and Technology Made Our Lives Better?

I want to hear how you think the internet and technology have made our lives and the world better. Let me know in comments or share with your ideas. Every once and a while I like to take a look at how the world has changed through technology as well as think about how it […]

Follow Up To “Resist Putting Your Digital Ads on Cruise Control”

This is a follow up to my previous post “Resist Putting Your Digital Ads on Cruise Control” about the Volkswagen Ad that was out of date. If you remember the copy on the ad was “It says you’ve arrived. Ahead of schedule.” But the date was 2017. Guess what! They updated it and I saw […]