E-Life The Blog

Discussions About SEO, Search, Website Analytics, Digital Marketing

hreflang for international seo

HReflang – Digital Marketing Term of the Week

Hreflang is an HTML markup that is used when you have pages in multiple languages and/or regions that are similar in meaning. So essentially just translated versions of the same page. This is very important for international SEO. Using Hreflang on page or in your sitemaps will give you the ability

Read More »
google analytics log

Why Use Google Analytics and GTM?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~John Wanamaker I’ve used this quote many times. It just really sums up the power of digital marketing and analytics. Just imagine if you knew which half was a waste of time. Think

Read More »
Pie graph with direct traffic

Direct Traffic – Digital Marketing Term of the Week

Direct Traffic Direct Traffic also sometimes called direct navigation, is traffic to a website that results from visitors typing the URL directly into a browser or clicking on a bookmarked link. This also often happens with Google’s suggestions. So, if you are looking for our company and start typing “blackbird”,

Read More »
bounce rate: a diagram defining bounce rate in a visual fashion

Bounce Rate – Digital Marketing Term of the Week

Bounce Rate Bounce Rate is a website analytics term that represents the percentage of visitors to a particular website who arrive on a page and then navigate away from the site/page without interacting with the page at all. The visitor does not go to a second page or click on

Read More »
google logo

Are H1 Tags Critical for SEO?

In a recent “Google Webmaster Central office-hours” video John Mueller weighed in the subject to say that your site will be fine without H1 tags or with many H1 tags. Basically, they are not critical for Google Search. However, he did say he would use them in the “proper” way

Read More »
Google ads logo

How To Turn On Call Tracking in Google Ads

Something Strange Happened With Google Ads Call Tracking Recently. Call tracking and Click to Call ads are a great way to reach potential customers quickly. Especially on mobile devices. They have an opportunity to click right on the ad and call your business, which means there is very little friction.

Read More »
Backlinks – Digital Marketing Term of the Week

Backlinks – Digital Marketing Term of the Week

A Backlink (plural Backlinks) is an incoming link or hyperlink from a one web page to another page on a different website. When someone links to your site from their site Types of backlinks: Follow: This is a link that uses a tag that says “Follow this link to the

Read More »
topic clusters for seo

Topic Clusters for SEO Value

Topic Clusters is not a new topic, but it is getting a good deal of buzz recently. It’s also similar to the Digital Marketing Flowchart I’ve talked about for years. Think Macro SEO In the case of Digital Marketing, the idea is that your website is the center of your

Read More »
tracking pixel or marketing pixel

Tracking Pixel – Digital Marketing Term of the Week

Tracking Pixel A tracking pixel (also called a marketing pixel or pixel tag) is an HTML or Javascript code snippet that is added to a website that loads an invisible image when someone visits a website or opens an email. Typically used to track website or email activity include the

Read More »
facebook lookalike audiences

Facebook Lookalike Audiences, What Good Are They?

Facebook Ads are a very powerful way to reach your prospective customers online. With Facebook’s targeting, you can get very granular about specifically who you are trying to reach. You can target people’s interests, what types of things they like on Facebook, their activities online and much more. This technique

Read More »
we're moving - Blackbird e-Solutions LLC

Join Us At Our New Location

This summer is shaping up to be a hot one and we have some hot news too! Less than a year ago, last September, we officially open our doors again and started taking on new clients. Now less than 10 months later we are opening a new office. You may

Read More »

Which is Best For SEO: Subdomains or Subfolders?

What’s better for SEO using a subdomain or subfolder? Is there a reason why?
This is an age old debate when it comes to SEO. If you ask Google they’ll say they don’t really care if you use a subfolder or subdomain. You have to use what’s best for you.

Read More »
paid search quality score judges

How to Improve Google Ads Quality Score

I’m often asked things like the following about Quality Score in Google Ads. Can you SEO our landing page so it improves the quality score in Google Ads? We optimized our site, so why isn’t our quality score better? SEO Does Not Fix Quality Scores While optimizing a page for

Read More »
search intent or user intent

SEO is no Longer About Keywords

(SEO) Search Engine Optimization is no longer just about Keywords, it is about “searcher intent”. Searcher intent (also known as “user intent”) is the reason a person has for entering a query through a search engine. It used to be you just had to find the keywords people searched for

Read More »

Do You Want To Boost Your Business?

drop us a line and We can Get Started